InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. Marketers need to adapt the length of the video ad to the target platform. Go beyond basic targeting for improved ad performance Targeting is crucial.

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

MNTN

JANUARY 13, 2023

Let’s take a look at how to develop a strong performance marketing strategy. The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Create Performance Targets. How will you decide if your performance marketing campaign was a success? A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

JUNE 11, 2024

Let’s take a look at how to develop a strong performance marketing strategy. Decide on Your Campaign Message The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Create Performance Targets How will you decide if your performance marketing campaign was a success?

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

VideoWeek

OCTOBER 11, 2022

The Financial Times then revealed an “exodus of staff” from TikTok’s e-commerce department in London, following reports of aggressive working conditions and unrealistic performance targets. Ticked off. Meanwhile in the US the company faces scrutiny over its handling of user data.

Performance Targeting 59

Performance Targeting Retail Communications Advertising 59