Martech Series

AUGUST 25, 2022

StegVision opens a new marketing communications channel, giving brands direct access to engaged consumers. Unlike other anti-counterfeiting apps, StegVision sees its technology as being revolutionary for all industries, particularly those facing a battle against counterfeiting, including fashion, wine, toys, pharmaceuticals, and more.

Pharmaceuticals 82

Pharmaceuticals Machine Learning Fashion Shipping 82

More About Advertising

JUNE 30, 2015

Henshaw has advised government departments, pharmaceutical companies and the food and drinks industry on healthcare communications. The Partners’ global health clients include Novo Nordisk, AstraZeneca and The International Aids Society.

Pharmaceuticals 56

Pharmaceuticals Healthcare Food Communications 56

Martech

DECEMBER 1, 2023

Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking. To minimize delays in communication and equally distribute the workload between sales teams, we configured an automatic workflow. Clearly communicate the company’s strategy and goals. Clean and clear pipeline.

Marketing 108

Marketing Communications Pharmaceuticals Conversion 108

Martech

MARCH 30, 2022

And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. “They have the CDP , the DAM , the onsite personalization, technology, analytics, really everything that makes up a stack, which is all necessary.

Marketing 109

Marketing Pharmaceuticals MarTech Cookies 109

Martech Series

NOVEMBER 29, 2022

Located in Fulton Market, the city’s dynamic tech hub, the new location is part of the company’s ongoing geographic and market expansion, as global companies continue to embrace Vyond’s intelligent, AI-driven video creation software for business-critical eLearning, HR, internal communications, sales, and marketing applications.

Marketing 72

Marketing Pharmaceuticals Education Communications 72

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications.

Manufacturing 97

Manufacturing SEO Communications Pharmaceuticals 97

Martech

OCTOBER 11, 2023

Content and branding focused on communicating or enhancing brand pillars, for example; innovation, inclusion, efficiency, reliability, etc. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.) aimed at buyers and prospects. Recruiting/HR.

Media 131

Media Pharmaceuticals Audience Impressions 131

Martech Series

NOVEMBER 14, 2022

Today’s top healthcare companies — providers, health insurers, biotech, pharmaceutical, and digital health companies — are focused on improving the end-to-end patient experience. Best Practices For Healthcare In Cloud, Forrester Research, Inc., May 2022.”. Marketing Technology News: Tiger Pistol Named to Inc.’s

Healthcare 74

Healthcare Pharmaceuticals MarTech Communications 74

Martech

MARCH 1, 2024

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model.

Marketing 129

Marketing Pharmaceuticals Manufacturing MarTech 129

Martech

DECEMBER 14, 2023

They offer a CRM solution to healthcare institutions and pharmaceutical companies. Canned messages are pre-written responses that save you time while keeping your communication consistent. Questions to ask: Who would be your dream client? Where do they work? Example: VP or Head of Sales at a 200+ employee SaaS company.

Pharmaceuticals 87

Pharmaceuticals MarTech Communications Healthcare 87

Single Grain

MAY 1, 2023

In addition to these strategies, the advertising team created an email drip campaign to optimize positive reviews and feedback while staying compliant with communication policies for Amazon customers. But there was one issue – they offer customers over 70,000 pharmaceuticals.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Digiday

FEBRUARY 8, 2023

Besides respecting opt-out and consumer consent at every point of communication, Ailsworth advises rehearsing privacy policies with clients. Media agency Good Apple, for instance, works with health and pharmaceutical clients in certain states where they have to remove targeting due to strict regulations.

Agency 69

Agency Media GDPR Pharmaceuticals 69

All About Advertising Law

FEBRUARY 7, 2018

The message from these agencies is clear—manufacturers and distributors of products regulated by CPSC and/or FDA would be wise to ensure their product quality processes and compliance programs enable swift communication to regulators and the public. ” The next day, the U.S. .” ” The next day, the U.S.

Manufacturing 40

Manufacturing Food Pharmaceuticals Communications 40

VideoWeek

AUGUST 5, 2022

CEO Mark Read credited WPP’s “growing capabilities in commerce, experience and technology, our continued strength in media and the resurgence in demand for strategic communications advice from our public relations agencies,” for the strong quarter, as well as significant client wins in Audi, Audible, Danone, and Nationwide.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Digital Turbine

JULY 28, 2022

J&J knew that it had to communicate transparently and assure consumers of the safety and efficacy of Johnson’s Baby. It operates through the following segments: Consumer, Pharmaceutical, and Medical Devices. It also knew the fastest way to reach its intended audience of young millennial parents was via mobile.

Education 40

Education Click Through Rate Banner Brand Awareness 40

Single Grain

NOVEMBER 24, 2020

It was revealed that the billion-dollar company actively breached consumers' trust in them during a trial that resulted in the pharmaceutical company “ pleading guilty to three federal criminal charges for its role in creating the nation's opioid crisis and will pay more than $8 billion and close down the company.”

Marketing 64

Marketing GDPR Shipping Fashion 64

Digiday

MARCH 1, 2023

Hank Sims, editor at Lost Coast Communications Inc., said their local California newsroom is using generative AI to download, parse through and summarize the agendas of local public meetings, for example. This move mirrors what many of its competitors have done in the past few years, moving away from a title-centric model.

Media 69

Media Audience Pharmaceuticals Agency 69

Single Grain

SEPTEMBER 22, 2023

An example might be purchasing a pharmaceutical drug. Choose Channels: Select the most appropriate marketing channels and platforms based on your audience’s preferred communication methods and your objectives, allowing you to reach potential customers where they are most active.

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Basis

JUNE 10, 2022

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. They communicate areas for immediate change and align on an action plan, determining next steps and prioritization for training calls.

Agency 94

Agency Media Demand Side Platform A/B Testing 94

Digiday

NOVEMBER 7, 2022

Working with clients including Elanco (a pet pharmaceutical firm backed by Eli Lilly, Bayer and Pfizer) and Epson, Stich and head of commerce strategy Bourke Kelley, agreed technological advances have helped enable some of what the agency is doing for clients, particularly in business-to-business (B2B) marketing.

Agency 69

Agency Media Retail Pharmaceuticals 69

Martech Series

JANUARY 17, 2023

Public relations and communications. Public relations and communications teams can be closer to consumers to drive more impactful earned media campaigns, manage brand reputation​, and mitigate risks. Real-time alerts notified PR and communications teams about consumer questions, complaints or misinformation about their brand.

Pharmaceuticals 84

Pharmaceuticals Public Relations Communications Conversion 84

Basis

AUGUST 17, 2023

Pharmaceuticals giant Bayer, which first began developing their in-housing operations back in 2017, was reportedly able to reduce its programmatic buying costs by over $10 million in just the first six weeks. They communicate areas for immediate change and align on an action plan, determining next steps and prioritization for training calls.

Agency 75

Agency Media Finance Demand Side Platform 75

VideoWeek

DECEMBER 13, 2024

WPP Wins Johnson & Johnson NA Media Duties Pharmaceutical brand Johnson & Johnson has handed media duties in the US and Canada to WPP’s GroupM, Ad Age reported this week. GroupM says this will help provide clients with more refined, data-driven media planning.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Martech

JULY 2, 2024

It’s just full of software and pharmaceutical companies, so it was a great place to be a marketer. Q: Your first degree in technical communication seems relevant to all this. The degree was great; North Caroline State has always been at the cutting edge of technical communication, one of the top programs in the world.

Retail 103

Retail Pharmaceuticals Communications MarTech 103