article thumbnail

Why syncing email and SMS is critical to marketing success

Martech

Dig deeper: What is mobile marketing: A guide for marketers Do the groundwork first Youre probably already using email pop-ups on your brand’s website to collect the addresses of new visitors. I recommend marking the phone number field as optional and including it on the front page of your pop-up. Processing.

Marketing 110
article thumbnail

Balancing storytelling, culture, martech and AI for long-term profitability

Martech

Stories are an indirect way of communicating a message using a narrative. They are often more memorable and engaging than other communication styles. Brain scans show that hearing vivid sensory details activates the same regions that would light up if actually experiencing the event first-hand. Processing.

MarTech 118
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

From the Master of Sound: 5 Ways to Be a Better Listener

Fuel Lines

I don’t have colleagues popping in and out of my office throughout the day. According to Julian Treasure, author of Sound Business , we spend roughly 60% of our communication time on listening, but only retain about 25% of what we hear. The Sound Agency I have the luxury of working from my home office most of the time.

Pop-Up 279
article thumbnail

The science behind high-performing calls to action

Martech

Instead, use language that clearly communicates what the user will gain. Examples include, Sign up today offer ends midnight” or Only 3 spots left reserve yours now. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. Phrases like Get started suggest progress and ease.

article thumbnail

Your 4-step guide to local marketing success

Martech

Tools like content calendars and collaborative platforms can help maintain consistency by organizing campaign details and facilitating communication. For example, they can increase visibility for a pop-up event with immediate promotions. Processing.

article thumbnail

Common Marketing Tricks That Can Actually Ruin Your SEO

Single Grain

In this article, I will show you how to stop losing your organic traffic due to inadequate implementation of A/B tests, sliders, videos, pop-ups and other SEO nightmares. ?? . Even a simple test of showing a pop-up to visitors right after landing on the webpage impacts the rankings. Of course not. Smart, huh?

SEO 98
article thumbnail

The Barkley Agency Finds A Niche in Marketing to Millennials

Fuel Lines

Agencies need to identify their area of expertise, own it and communicate it. Videos: The following video is an example of propogating their findings through another means of communication. Clients also want expertise and not just someone who “checks the box” that they have some marketing experience in a particular industry.

Agency 279