Martech

FEBRUARY 18, 2022

IDG Communications, longtime publisher of Computerworld, MacWorld, PCWorld, TechHive and other titles, will now be known as Foundry. Read next: IDG Communications acquires Selling Simplified. “We We’ve seen the latter happen increasingly in the big box retail space , with Best Buy, Walgreens and The Gap launching their own media shops.

Communications 111

Communications MarTech Retail Marketing 111

Martech

JANUARY 10, 2025

As this chart shows, 81% say that after discussing a product offline, they either received an ad for the product online or a recommendation for the product on a retailers website. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Martech

AUGUST 8, 2024

Statistically credible multitouch attribution The platform tracks every interaction with the brand, from initial email to final purchase, helping the retailer understand the most effective touchpoints. These can be executed across multiple channels, including text, push notifications, and email.

Marketing 113

Marketing Communications Shipping Retail 113

Martech

OCTOBER 31, 2024

Nearly three-quarters want to know upfront if they’re communicating with AI. We encourage retailers [when they’re using an AI agent] to clearly call out that this is AI and how to pull the ‘rip cord’ if [customers] need to go and talk to a real person,” said Michael Affronti, SVP & GM, Commerce Cloud at Salesforce.

Communications 115

Communications Retail MarTech Marketing 115

Martech

JANUARY 15, 2024

Salesforce is launching new data and AI-powered tools for retail marketers, retail merchandisers and shoppers. The announcement came on the first day of this year’s National Retail Federation show. Salesforce, of course, is not alone in timing its solutions for retail announcement to coincide with NRF.

Retail 111

Retail Marketing eCommerce MarTech 111

Martech Series

NOVEMBER 8, 2022

Doxim will feature its latest omnichannel communication solutions at world’s most elite conference on marketing, CX and digital transformation in the banking industry. Financial institutions are seeking to maximize customer engagement and lifetime value, and to add new and innovative communication channels as well.

Communications 88

Communications Retail MarTech Marketing 88

Martech

APRIL 16, 2025

Using generative AI tools for content creation with Lisa Peyton, an immersive and strategic communications instructor at the University of Oregon. from retailers or digital platforms). Collaborating with tech providers or retailer partners can supercharge your targeting and insight generation.

MarTech 93

MarTech A/B Testing Retail ROI 93

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. This is because of the app’s impact, easily creating community through small, but targeted audiences. Authentic communication Advertisers know authenticity is critical for targeting Gen Z and Gen Alpha consumers.

Retail 104

Retail Marketing Communications Audience 104

AdExchanger

AUGUST 27, 2024

The post Aki’s New SVP Of Media On What Makes Retail Media Tick appeared first on AdExchanger. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.

Retail 113

Retail Media Ad Tech Marketing 113

Basis

JUNE 13, 2022

To say the current retail industry is complicated would be to put it lightly. What’s going on, and how should retail marketers react? Before digging into best practices for retail marketers, let’s do a quick overview of the retail marketing landscape as it stands today. What’s a Retail Marketer to Do?

Retail 98

Retail Marketing Communications Machine Learning 98

Fuel Lines

FEBRUARY 24, 2014

Within hours of the press release, my phone started ringing from brands like Pepsi, Intel, Coke and many more, confirming the interest of major brands.

Agency 279

Agency Marketing Retail Entertainment 279

Martech Series

FEBRUARY 9, 2023

This acquisition showcases a new strategic direction for the company: addressing the needs of retailers and large accounts by adding a customer loyalty and retention channel. This empowers brands to tap into mobile communication channels and to better capture the attention of customers.

Retail 89

Retail Communications MarTech Marketing 89

Martech Series

OCTOBER 4, 2022

Cognitiondigital.io, an Amazon Demand-side platform (DSP) for automotive dealers, brands, and ad agencies, today announced the appointment of Nestor Ciprian as Head of Automotive Retail. When the leadership at Cognition Digital asked me to join their team as their Head of Automotive Retail, I was delighted to take on the challenge.

Retail 94

Retail Demand Side Platform Ad Tech Communications 94

Martech

OCTOBER 15, 2024

Just as we create content specific to top-of-funnel prospects and different, more in-depth content for bottom-of-funnel leads, our post-conversion customers should receive communications that meet their unique needs. Provide transparent communication Setting clear expectations is key to building customer trust and delivering desired outcomes.

Marketing 119

Marketing Communications Conversion Education 119

Martech Series

FEBRUARY 28, 2023

Further, a Juniper Research study noted that consumer retail spending via chatbots worldwide will reach $142 billion by 2024, up from $2.8 One report says that 36% of businesses have deployed chatbots, and 39% of companies use chatbots to make their website more interactive. billion in 2019.

Communications 93

Communications Retail MarTech Marketing 93

Martech

OCTOBER 31, 2024

This creates significant challenges when purchasing vehicles — a necessity for most households — leaving many vulnerable to predatory used auto retailers and lenders. However, about one-third of this population is underserved by mainstream financial institutions due to their lack of credit scores or lower incomes.

Machine Learning 129

Machine Learning Conversion Retail Finance 129

AdExchanger

DECEMBER 5, 2022

It was volatile, but it was also exciting, and the headlines were blaring about retail investors taking on Wall Street. Betterment, Continue reading » The post Betterment Tapped DOOH To Drive Awareness Amid Retail Investment Boom appeared first on AdExchanger. Remember when the meme-stock phenomenon caught fire last year?

Retail 104

Retail Communications 104

Ad Rants

JUNE 22, 2023

Give away coupons, retail credit, or freebies in exchange for referrals. This paves the way for you to communicate with subsets of your consumer base via email. Loyalty Programs and Referral Incentives Incentivize repeat business and high spenders with special perks like early access to new products, free shipping, and freebies.

Marketing 228

Marketing Shipping Affiliates Retail 228

Martech Series

JUNE 10, 2022

New Retailer Customer models help brands meet this challenge. Prosper’s Model Factory is expanding their Retail Audience models on the AWS Marketplace to help brands meet this challenge. Nearly 200 retailer & customer models are now available from a single location, the Prosper Model Factory on AWS Marketplace. WORTHINGTON.

Retail 90

Retail Electronics Cookies Audience 90

Martech

OCTOBER 3, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Communicate your brand’s mission, vision, purpose and values through all channels and interactions. It’s about trust, shared values and personalized experiences.

Communications 134

Communications Retail Media Marketing 134

Martech

AUGUST 7, 2024

For instance, a marketer might advocate for a specific social media strategy because it worked well for a colleague’s retail startup, disregarding the significant differences in target audience and market conditions to their enterprise brand.

Brand Awareness 121

Brand Awareness Marketing Media Audience 121

Martech

JANUARY 9, 2025

During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year. The shift towards personalized AI will not only empower users with more efficient and tailored communication but also anticipate their needs, making interactions more intuitive and proactive.

Conversion 125

Conversion Communications Marketing ROI 125

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. You can mitigate this risk by managing expectations and communicating clearly with clients about product capabilities, the roadmap, and, of course, by offering exceptional customer support for those with high expectations.

MarTech 115

MarTech ROI Marketing Communications 115

Martech

JANUARY 16, 2025

This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. parcelLab launched pL Copilot, an AI assistant that helps teams optimize customer communications and identify areas for improvement in operations. introduced a new platform to streamline content workflows.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech

FEBRUARY 5, 2025

It’s built through consistent, positive interactions and transparent communication. Many online retailers use AI to analyze customer data and provide personalized recommendations and experiences. Clear communication : Being transparent about the use of AI and what data is collected. Processing.

Communications 86

Communications Education Healthcare Retail 86

Martech Series

DECEMBER 16, 2022

Kamal Osman Jamjoom Group (“KOJ”), a leading multi-channel retailer in the Middle East headquartered in Dubai, United Arab Emirates (UAE), has chosen to deploy beaconsmind’s innovative location-based marketing solutions. KOJ was founded in 1987 and today employs more than 3,000 people.

Retail 88

Retail Food Fashion MarTech 88

Martech

JANUARY 10, 2025

You could even face fines or other legal action under laws like CAN-SPAM in the United States, Canada’s Anti-Spam Law (CASL), the EU’s General Data Protection Regulation (GDPR) and the UK’s Privacy and Electronic Communications Regulations. ” It’s a common retail tactic that toes the line of propriety.

Shipping 129

Shipping Fashion Conversion Retail 129

Martech Series

DECEMBER 1, 2022

Experts in digital commerce solutions share their winning strategies for capitalizing on the service and delivery trends Retail customers expect in 2023. “The speed and stability of composable commerce allows Retailers to innovate and select their desired (best-of-breed) tooling for each capability they want to incorporate.

Retail 84

Retail eCommerce MarTech Marketing 84

Martech

JULY 10, 2023

Retail media networks (RMNs) are bringing in big money for big companies. They are responsible for 68% of Amazon’s global profits and 12% of Walmart’s, according to a BCG report which notes that “so far, large companies have led the way in retail media.” Start with mobile Last October, Pattison was hired to execute that vision.

Retail 80

Retail Media Audience Food 80

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. “Not everyone can get to some of our cornerstone events, so we just want to bring our community together. ” The retail roller coaster.

eCommerce 115

eCommerce Retail Communications MarTech 115

AdExchanger

SEPTEMBER 27, 2023

Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […] The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.

Communications 120

Communications Retail Conversion 120

Martech Series

JUNE 24, 2022

Visitors to the new site can expect: Smooth user experience that guides them through our solutions for education, enterprise, retail, higher education, and house of worship. Vice President Marketing & Communications. Regular success stories from customers about how our solutions have benefited their organizations.

Education 121

Education Communications Retail MarTech 121

Ad Monsters

MAY 15, 2024

G-Comm, on the other hand, is a specialized retail media accelerator designed to empower retailers and brands to maximize engagement and market share through upgraded retail media networks. In this exclusive Q&A, Jay Friedman, CEO of Goodway Group, delves into the strategic vision behind these innovative ventures.

Conversion 116

Conversion Retail Machine Learning Marketing 116

Martech

DECEMBER 9, 2021

A new study conducted by Wakefield Research for customer communications platform Intercom confirms that shoppers got the message about the supply chain crisis impacting holiday shopping and gift giving. Dave Bruno, Director of Retail Market Insights at retail management software firm Aptos, says consumers are right to be worried.

Communications 113

Communications Retail MarTech Marketing 113

Martech Series

JULY 22, 2022

Franczek is noted for working with CEOs at healthcare, beauty, food, household products, retail, and e-commerce companies to deliver transformational growth. Marketing Technology News: G2 Names Bombora a Leader for Buyer Intent Data Tools and Marketing Account Intelligence for 9th Consecutive Period.

Healthcare 136

Healthcare Marketing Food Retail 136