Single Grain

APRIL 8, 2020

.” As the length of the video goes up, the watch time drops : So instead of creating long videos in hopes to get the biggest bang for your buck, create succinct videos that get to the point and communicate your message quickly. 6 – Create Special Retargeting videos. And as I mentioned earlier, keep the captions simple, too.

Video Ads 130

Video Ads Retargeting Conversion Impressions 130

Single Grain

AUGUST 18, 2023

In this post, we’ll cover nine of our latest digital marketing case studies to dive deep into real-world scenarios in which we walk through the successes, challenges, and ROI that our clients experienced. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

ROI 98

ROI Marketing SEO CPA 98

Martech

NOVEMBER 21, 2023

Dig deeper: Data plus analytics is the route to the truth How data flows from bottom-of-funnel output back into top-of-funnel as an input Growth loops are tools originally designed by growth teams to foster multi-team communication and prioritization. Through activation, such as email communications, data can start being enriched.

Conversion 119

Conversion Marketing Communications Retargeting 119

Martech

SEPTEMBER 28, 2022

Research shows that you can expect a 42X ROI when you invest in email marketing. And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. But if they weren’t logged in, the only option is to buy retargeting ads which don’t guarantee a strong ROI.

Marketing 101

Marketing Real Estate Click Through Rate A/B Testing 101

Single Grain

MARCH 28, 2023

You need to have a reliable understanding of who would want to buy your product in order to effectively communicate how it is useful to them. It’s up to you to decide how to define a conversion , but whatever it is, it must tie back to a calculable ROI metric. Perhaps they weren’t ready to commit at the time they found your ad.

ROI 52

ROI Retargeting A/B Testing Native Advertising 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. However, they often have fledgling email communications still focused more on monthly product messaging vs. consumer-segmented and personalized content. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets.

ROI 101

ROI Control Group Audience Cookies 101

Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. How is adtech changing the marketing landscape? The challenges of adtech.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Digital Remedy

OCTOBER 2, 2023

Cost-Effectiveness: Localized campaigns often require a smaller budget than national ones, yet they can provide a significant ROI by targeting a more responsive audience. No matter what they’re whipping up in the kitchen, these eateries can communicate new menu items and promotions available within the region.

Agency 100

Agency Retargeting Real Estate Brand Awareness 100

Single Grain

JULY 25, 2019

This usually occurs through a collection of transactional information, communications or online engagements. Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result.

Retargeting 81

Retargeting Banner Data Management Platform Audience 81

InMobi

AUGUST 7, 2016

Over the past 6 months, InMobi has focused on building a retargeting solution that enables performance marketers across industries such as retail , transport, news and entertainment, and gaming, maximize in-app engagement and revenues. Once dormant users have been reactivated, retargeting steers them to actively transact.

Retargeting 52

Retargeting Entertainment Retail Conversion 52

Martech

FEBRUARY 9, 2023

The ROI of a strong PR​ or experience ​play that strongly connects with a subset of your audience will outweigh that of an expensive commercial that broadly speaks to millions.” The content includes the 30-second game day spot, a 60-second extended cut on YouTube, and a 15-second retargeting ad that will air after the Super Bowl.

Brand Awareness 98

Brand Awareness Pop-Up Retargeting Affiliates 98

MNTN

MARCH 13, 2025

Increased Marketing Efficiency Automating key steps in the funnel reduces wasted ad spend and improves ROI by focusing efforts on high-intent prospects. Refine Your Email Marketing Campaigns Just as you can retarget consumers with CTV, you can constantly refine your messaging and tone. Leading with emotion always helps.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

JANUARY 15, 2020

Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. Not only would 70% of people rather learn about products through content, but content marketing delivers a higher ROI than paid ads. Here are some tips to help generate leads via content marketing at a better ROI. Communicate a clear benefit.

Media 132

Media Marketing SEO ROI 132

Ad Wisey

MAY 13, 2022

Access to a complete ROI analysis based on platform leads to distribute your adverts on social media sites. Retargeting. Creation of retargeting advertising to generate more leads and return customers to purchases. As a result, you have additional options for integrating and communicating with the appropriate audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Single Grain

DECEMBER 8, 2023

With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend. Ideal for : Businesses aiming to engage in direct, personalized communication with potential clients or customers, and reach specific decision-makers to nurture leads.

CPC 105

CPC Conversion Conversion Rate Audience 105

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Use Case #6: Personalized Omnichannel Communication. Provide better customer support.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. With this strategy, you can: Retarget viewers who engage with your content. ” Retarget those viewers with relevant offers, such as booking a free call or exploring premium services. Lacking a clear direction.

Agency 52

Agency Conversion Rate Conversion Audience 52

MNTN

AUGUST 6, 2024

This limitation hinders accurate assessment of return on investment (ROI) , leaving advertisers without a clear understanding of how their campaigns are performing. Craft Compelling Content : Develop engaging and memorable ad creative that captures viewers’ attention and effectively communicates your brand message.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

JUNE 5, 2023

2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. It involves communicating directly with the audience through text, images, and videos. This is a highly effective way to improve your ROI.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

Single Grain

JUNE 30, 2022

You need a combination of algorithmic automation and human intelligence to drive the best ROI. What are the modes of communication? Single Grain is a full-service digital marketing company that offers ROI-focused programmatic advertising services. However, algorithms alone cannot give you the best results. 1) Single Grain.

Agency 52

Agency Advertising Retargeting Conversion 52

RevX

MAY 5, 2022

Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. How is 1P audience segmentation done for retargeting campaigns ? Brand Safety.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Single Grain

APRIL 25, 2022

PPC search marketing agencies have the skills and experience to help you maximize your marketing ROI and let you unlock hidden growth opportunities to achieve your desired business goals quickly. Also, they regularly introduce new keywords, hence ensuring higher ROI. How often can you communicate with them?

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

SEPTEMBER 5, 2019

This usually occurs through a collection of transactional information, communications or online engagements. Retarget Customers More Effectively. Retargeting offers one of the highest ROIs in online advertising. But most companies try to tackle retargeting at scale, and are largely ineffective as a result.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Martech

FEBRUARY 11, 2022

Personalization is the process in which brands tailor their offers, communications, and advertising to the needs of buyers. From retargeting campaigns to personalized messaging via chatbots, brands can use these tools to customize their messaging for customers on a personal level. Social media advertising. Customized email messages.

Marketing 120

Marketing Machine Learning Audience MarTech 120

AdvertiseMint

JANUARY 20, 2024

They make integrated and actionable plans across: Search engine optimization Pay-per-click ads Social media marketing Content creation Affiliate marketing partnerships Retargeting campaigns Email nurturing Marketing analytics The goal is to bring various marketing channels together in a more impactful unified program.

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

AUGUST 7, 2019

And even worse: nobody is purchasing — which means you’re wasting precious revenue on marketing strategies with low ROI. How does the buyer prefer to communicate? That way, you can quickly glance at your customer list and know which type of marketing, communications or sales copy you’ll need to convert them.

Banner 111

Banner Marketing Audience Communications 111

Single Grain

AUGUST 24, 2022

ROI reporting and analysis. 5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. Ad copy creation and optimization.

Agency 59

Agency Advertising SEO Retargeting 59

Single Grain

NOVEMBER 8, 2019

Engage – Here, you take that initial opt-in and build the relationship through some value-building action (email nurturing, retargeting, etc). Find one thing you want to communicate, and build your page around that message. All You Need to Know About the ROI of Influencer Marketing [infographic]. Get A Free Consultation.

Marketing 112

Marketing Conversion Audience SEO 112

Single Grain

APRIL 24, 2023

The campaign was a remarkable success, exploding brand awareness and driving an impressive ROI for the airline company. Retargeting: The last step was implementing website retargeting, which enabled them to reach site visitors who did not convert with single image ads.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Martech Series

DECEMBER 22, 2022

The blog communicated the following. The way people share their lives online has changed as a result of disappearing short-form movies, which were initially used as a communications tool. greater ROI and 35% more bookings than other platforms. It’s not the goal of Snapchat to capture the classic Kodak moment.

Audience 86

Audience ROI Advertising Media 86

Single Grain

JULY 26, 2023

The benefits of online advertising are many, and has evolved into an essential tool for companies to communicate with the customers they seek. It’s about using digital channels like websites, social media platforms, search engines and email for marketing communication. That’s online advertising doing its work.

Advertising 52

Advertising Click Through Rate Retargeting SEO 52

MNTN

JULY 3, 2024

Create Compelling Ad Creatives Investing in the creative aspect of your ad goes a long way toward making a lasting impact and communicating your message. For instance, MNTN’s reporting suite lets you measure your CTV ad results in real time, including your ROI and regional impact. Was it due to a catchy slogan or jingle?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

MNTN

JULY 3, 2024

Create Compelling Ad Creatives Investing in the creative aspect of your ad goes a long way toward making a lasting impact and communicating your message. For instance, MNTN’s reporting suite lets you measure your CTV ad results in real time, including your ROI and regional impact. Was it due to a catchy slogan or jingle?

Advertising 52

Advertising Conversion Rate Impressions ROI 52

Single Grain

JULY 17, 2023

Multichannel ads increase efficiency and cost-effectiveness and improve targeting and personalization to help companies to achieve better ROI. Retargeting : The digital marketing strategy to reach users who have previously interacted with their website or app. Invest in ad fraud prevention measures to protect your campaign budget.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

AdvertiseMint

FEBRUARY 8, 2024

Communicate the value proposition to encourage users to take action. Our Facebook ad agency can provide the expertise and strategies to maximize your campaign’s effectiveness and ROI. Related Blogs Facebook Messenger Bots for Marketing Facebook Retargeting: Reconnecting with Your Audience How to Create Video Ads for Facebook

Conversion Rate 52

Conversion Rate Audience Retargeting Conversion 52

Single Grain

SEPTEMBER 22, 2022

If the majority of your leads are cold or lukewarm, you’ll work a long time for very little return on investment (ROI). It has powerful targeting rules, from page-level targeting to onsite retargeting , that help you get your campaigns in front of the right people. ROI reporting. 2) Qualified Leads. Plus Plan ($19/month).

A/B Testing 81

A/B Testing Pop-Up Conversion Retargeting 81

Single Grain

FEBRUARY 24, 2023

Their SEO and SEM professionals can elevate your online revenue by cutting down your ads spending and increasing your ROI. They focus on minimizing cost per lead and cost per order to deliver the highest ROI on your B2B marketing campaigns. Communication must be smooth. Why Choose Single Grain? Why Choose Disruptive Advertising?

Agency 59

Agency Marketing SEO Conversion Rate 59