InMobi

JULY 17, 2020

In this conversation, we talked about the current state of search advertising, what Indians are searching for during the lockdown and the many advantages of Microsoft search, among other topics. Search advertising is a lot more based on keyword focused queries, so it is extremely targeted towards its user.

Search Advertising 52

Search Advertising Advertising Education Brand Awareness 52

Single Grain

APRIL 12, 2023

It should communicate the key benefits of the product or service being promoted and propose a solution for a need. 1) Retargeting and Remarketing Retargeting and remarketing are terms that are commonly used interchangeably, but in reality, they have distinct differences.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

Ad Wisey

MAY 13, 2022

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. Retargeting. Creation of retargeting advertising to generate more leads and return customers to purchases.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. Below we have collected eight advertising and marketing use cases of a CDP.

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

AUGUST 18, 2023

Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Single Grain

APRIL 24, 2023

Retargeting: The last step was implementing website retargeting, which enabled them to reach site visitors who did not convert with single image ads. This feature made it easy for potential customers to sign up for a demo, making it more likely that they would follow through with their intention.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Single Grain

AUGUST 24, 2022

5) Retargeting. 97% of people who visit your site for the first time leave without buying anything unless you bring them back via a retargeting campaign. A good retargeting campaign works because: 3 out of 4 customers notice retargeted ads. If you leverage retargeting along with other channels, you can sell 50% more.

Agency 59

Agency Advertising SEO Retargeting 59