Martech Series

NOVEMBER 23, 2022

Enables advertisers to create engaging standard, rich media and video creative ads seamlessly inside the same platform, A/B test creative. It helps brands to communicate with their target market, building familiarity with those who play these games. immersiion also requires zero creative technical expertise.

Audience 90

Audience Advertising Rich Media Entertainment 90

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable.

Marketing 88

Marketing Rich Media Audience Education 88

Basis

JUNE 6, 2022

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs. Direct Mail.

Marketing 78

Marketing Rich Media Audience Education 78

Single Grain

NOVEMBER 13, 2019

They should be able to cater to your niche targeting needs while having the ability to run multiple ad formats such as in-app, pop-ups, rich media, pre-roll and email, among others. A successful programmatic campaign is made up of powerful and dynamic creatives that are relevant and communicate your message.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Martech

SEPTEMBER 30, 2022

A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. Gen Z customers.

Marketing 120

Marketing Audience SEO Machine Learning 120

InMobi

MAY 20, 2020

a huge chunk of the population reports playing mobile games and using social media and communication apps more frequently in early April. Americans may have plenty of media options in the home, but mobile is still critical and used often. Now is the time to reach and directly communicate with consumers.

Marketing 52

Marketing Communications Rich Media Audience 52

Single Grain

DECEMBER 15, 2020

The percentage of email subscribers who unsubscribe from the list and opt out of any future communications is known as unsubscribe rate. To boost the email forwarding rate, you can use the principle of gamification or add rich media elements to make the emails more aesthetic. 4) Unsubscribe Rate.

Click Through Rate 145

Click Through Rate Conversion Rate ROI A/B Testing 145

InMobi

APRIL 30, 2019

The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps. What came first?

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

InMobi

DECEMBER 9, 2021

InMobi helped deliver tailored video communication to victims and bystanders on the appropriate ways to react and encouraged both groups to #StandUp against harassment. As a result, L'Oréal reached a massive 1.9 million unique users educating them on the best ways to react to the situation.

Education 52

Education Rich Media Video Ads Communications 52

InMobi

OCTOBER 17, 2013

According to ‘2012 Mobile ad survey,’ released on February 6 by Korea Communications Commission, the Korean mobile ad market reached KRW 215.9 The core of mobile ad market will be Rich Media which requires users’ active engagement,” said Seung-Yeon Kim. billion in 2012. InMobi’s Strengths “Speed” is InMobi’s key strength.

Mobile Ads 40

Mobile Ads Food Rich Media Electronics 40

InMobi

DECEMBER 30, 2013

Mobile communications will further evolve as mobile operators continue to invest heavily in next generation mobile infrastructures. 2014 will see brands and developers discover more creative ads involving innovative rich media formats. The growth in the mobile sector and ecosystem within the past two years has been impressive.

Marketing 52

Marketing Mobile Ads Communications Rich Media 52

InMobi

MAY 12, 2015

They showcase the wonderful confluence of art and science; the marriage of scientifically-backed persuasion with artistic communication. With the lovely Rachel Riley as quiz-host, the rich-media experience educated users about financial trivia in a fun, informative, and memorable way. Some choose a pen” - Jackson Pollock.

Rich Media 40

Rich Media Mobile Ads Education Entertainment 40

VideoWeek

AUGUST 12, 2022

Traditionally focused on rich media formats, Kargo announced plans to build an ad-supported video player for publishers “with the ultimate goal of creating a marketplace of advertising opportunities and content from content creators.” iX will draw on resources from across IPG agencies. Mother London Promotes Tom Wong.

Advertising 98

Advertising GDPR Banner Healthcare 98

YieldBird

DECEMBER 14, 2023

In this context, green programmatic advertising is becoming more crucial because it is a powerful tool for businesses to communicate their commitment to environmental responsibility. The worst were the longer video creatives and the heaviest display or rich media ads.

Advertising 52

Advertising Rich Media Impressions Audience 52

Basis

OCTOBER 21, 2022

Optimize your investment by maintaining audience targets (ex: removing previous converters), seeking out premium inventory via private marketplace deals, and creating a better audience experience with high impact or rich media ad formats and quality creative. 4) Create the experience you’d want to have. Probably not.”

Education 52

Education Machine Learning Rich Media Audience 52

InMobi

APRIL 25, 2013

On the other hand, traditional messaging & communication apps have started experiencing a slowdown in growth of users from the west and are looking for new expansion opportunities. Aggressive Marketing Strategy: Most communication apps have taken the route of organic growth & "word of mouth" for acquiring early users.

Geo targeting 40

Geo targeting Rich Media Communications Audience 40

InMobi

SEPTEMBER 30, 2019

all at one place, and then use this data to communicate with them in a more personalized and relevant way. This is why interactive, rich media creatives are on the rise. approximately 30% of banners and around 40% of all display ads leverage rich media creative experiences now. In the U.S.,

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

InMobi

APRIL 29, 2014

Marketers should utilize interactive rich media ads, which should be intuitive and unintrusive. Tap into the creative side of moms by giving them control to customize how they communicate with your brand whether it’s Twitter, Facebook, e-mail, text, etc. It is important that marketers engage moms in brand conversations.

Mobile Ads 52

Mobile Ads Geo targeting Education Entertainment 52

RevX

APRIL 5, 2022

Demand Side Platform (DSP) is a media-buying tech platform, ideally with AI and deep-learning capabilities that communicate with ad exchanges, ad networks, and Data Management Platforms (DMPs) to bid in real-time for ad slots on offer by the Supply Side Platform (SSP). 6) Access to Quality Inventory. 9) Campaign Types.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

InMobi

JUNE 24, 2012

Research shows that mobile (including tablets) is the preferred medium for communication (social media), entertainment (games, music, video) and consuming information content (sports, news) compared to any other channel. In many ways, TV Prime Time is Prime Time for mobile as well.

Click Through Rate 40

Click Through Rate Rich Media Entertainment Media 40

Monetize More

OCTOBER 4, 2022

Publishers who bid on PMPs should have a strong understanding of what buyers are looking for (such as viewability or specific targeting) so they can effectively communicate their value. Rich media units are one format that can be used to deliver a wide range of content types, from animations and videos to full games.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Lemonads

APRIL 9, 2021

With that said, Telegram was designed to create a safe and fun environment for users to communicate with each other. This includes features like custom sticker creation, the ability to share rich media, and the creation of groups as well as channels.

Affiliates 52

Affiliates Rich Media Audience Conversion 52

InMobi

JULY 20, 2020

Myth #2: Users Spend Most of Their Time Engaging Only with the Largest Social Media Apps Over the last few years, mobile users have been spending more time outside of the “Walled Garden” social and communication apps. weather, utilities and more.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

AdvertiseMint

NOVEMBER 15, 2023

Definition and Basic Concept of a Push Notification A push notification is a message that pops up on a mobile device or desktop, offering a direct line of communication from app publishers to users. This proactive, broad-reaching capability makes them a fundamental tool in mobile and web communication strategies.

Conversion Rate 40

Conversion Rate Communications A/B Testing Pop-Up 40

InMobi

JANUARY 10, 2019

Native ads, experiential playable ads, interactive rich media ads, dynamic carousel ads, high impact interstitials and a whole lot more are in a mobile marketer’s creative arsenal when they go down the in-app route. These are far from the only creative options too. 6) Has Your App Developed an Audience Yet?

Advertising 52

Advertising Marketing Mobile Ads Banner 52

Automatad Inc.

MAY 9, 2023

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Non-linear video ads can be served as static image ads, interactive rich-media ads, and more. The interface helps create a path for communication between the video content and the user.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

InMobi

AUGUST 21, 2013

Mobile phones have elevated from a means to communicate into the channel of choice for information source. Ever growing footprint of mobile devices and social media has allowed travelers to interact with brands providing instant feedback and obtaining real time customer service.

Marketing 52

Marketing Geo targeting Mobile Ads Audience 52

Ad Beat

NOVEMBER 20, 2019

In today’s technology-first world, where information is readily accessible and attention spans continue to dwindle, brands everywhere are finding new, innovative ways to communicate with their customers. . You don’t have to dig deep to figure out why video has emerged as the dominant force in the digital marketing universe.

Advertising 52

Advertising Video Ads SEO Brand Awareness 52

illumin

FEBRUARY 20, 2024

This is not to be confused with mobile marketing, as mobile marketing is a more general term and encompasses mobile advertising and other forms of marketing communications. These devices are used to showcase ads in various formats, such as text ads via SMS, mobile banners, or other display ads. Why invest in mobile advertising?

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

Automatad Inc.

DECEMBER 1, 2023

This ad comes in many sizes and shapes, holding text, images, or rich media content around the video experience. Interactive ads are beyond the typical ad format and enhance two-way communication where users interact with your website ads. Video player: The player communicates the path between video content and the user.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Ad Beat

JANUARY 1, 2020

For example, Pond’s, a brand well-known for their healthcare and beauty products, partnered with InMobi to develop the “world’s first face detection augmented reality rich media mobile ad” that delivers a unique, immersive brand experience to customers. . With mobile ads, you can follow people even when they’re on-the-go.

Mobile Ads 52

Mobile Ads Click Through Rate CPM Real Estate 52

Single Grain

APRIL 25, 2023

Discovery Carousel Ads are designed with a series of swipeable images that together communicate what the ad is all about. These ads are shown to users showing high-intent behavior, as determined by Google AI. This ad format can be used to showcase multiple products or features in a single discovery campaign.

CPA 52

CPA Machine Learning Audience Conversion 52

Single Grain

JUNE 30, 2022

What are the modes of communication? Implement a cross-channel media buying strategy, including display, rich media, video, and dynamic creatives. Asking specific questions, such as the ones here, will help you gauge the effectiveness of the ad agency: How long have you been in business? Which ad platforms do you use?

Agency 52

Agency Advertising Retargeting Conversion 52

MobileAds

JANUARY 19, 2021

These are the display ads, text or rich media that typically runs surrounding or alongside the video player. Some of the main benefits of using VAST tags are: VAST protocol gives a unifying common language of communication among advertisers, video player developers and producers to execute and serve the digital video ads.

Ad Server 52

Ad Server Video Ads Rich Media Demand Side Platform 52

Clearcode

APRIL 26, 2022

So an advertising medium is a form of verbal or non-verbal communication and essentially refers to the ad format. Examples include display, social media and TV advertising. Unlike traditional text and image ads, rich-media ads often include elements that allow the user to interact with the ad.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Martech

AUGUST 23, 2024

It’s essential to clearly communicate to users how their data is collected, used and shared. Instead, focus on enhancing consumer experiences through investments in rich media, innovative ad formats, branded entertainment, advertorials and sponsorships.

Advertising 130

Advertising Retail Education Audience 130