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Video Ads for Publishers: A Beginner’s Guide

Automatad Inc.

Today, publishers can display various ad formats on their websites, from traditional banners to rich media to video ads. Because now, people don’t just want the content to be read; they prefer content to be video. What Are Video Ads for Publishers?

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

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How To Create VAST Tags

MobileAds

A VAST tag is essentially a third-party ad tag generated by an ad server, except that it’s for video ads. VAST stands for Video Ad Serving Template. It enables video players to sync with ad servers , thus as an advertiser, you can serve ads into multiple ad inventories within video ad players.

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The Ultimate Guide to Direct Response Marketing

Basis

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Creativity is key to engaging audiences and driving action, and one of the ways brands can strive to stand out is by incorporating video into their ads.

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The Ultimate Guide to Direct Response Marketing

Basis

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

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InMobi Wins 4 Prestigious Recognitions at The Drum APAC Awards 2021

InMobi

InMobi helped deliver tailored video communication to victims and bystanders on the appropriate ways to react and encouraged both groups to #StandUp against harassment. The immersive video ads saw record levels of engagement and drove over 10,000 sign-ups to the training program.