Martech

JANUARY 20, 2022

That’s why marketers need to communicate the value of these goals to their technology departments, which are vital for tracking campaign events. Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Source: Tom Hannigan.

MarTech 124

MarTech Machine Learning Communications Marketing 124

Clearcode

NOVEMBER 22, 2022

access to rich consumer data, and the communication infrastructure to make serious inroads in programmatic advertising. In June 2018, AT&T announced that it would be acquiring AppNexus — a programmatic AdTech company that claimed to be the largest independent digital advertising exchange — for a reported $1.6

Communications 94

Communications Ad Space Search Advertising Media 94

Martech

MARCH 4, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 98

Machine Learning GDPR Search Advertising MarTech 98

Martech

AUGUST 30, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Machine Learning 106

Machine Learning Retail MarTech Search Advertising 106

Basis

MAY 24, 2023

Just ask Mobile—not only do they have a vast network, but they know everyone in that network extremely well, giving them the ability to communicate with language that feels tailored and targeted. Paid Search Advertising: The One Who’s Going Through a Glow-Up Good ol’ dependable Search has proven their worth time and time again.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Martech

APRIL 28, 2022

Whether it be via search, advertisement, or word of mouth, the medium used will set the trajectory for the rest of their journey. Capturing their interactions post-discovery, such as communication with a call center or visit to a retail outlet, helps brands see which of their assets are helping them along their path.

Marketing 108

Marketing Machine Learning MarTech Audience 108

Single Grain

SEPTEMBER 16, 2020

They were spending an aggressive amount on search advertising but failing to see the expected quality traffic that would later turn into a full purchase. We've been able to focus more on other areas of marketing so that we can better communicate our new features to our customers and overall impact to the UX industry.

Conversion 98

Conversion eCommerce CPC Impressions 98

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

Basis

OCTOBER 9, 2023

72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. Having established a direct line of communication, you can continue your dialogue by providing relevant content or other products and services they might find valuable.

Marketing 88

Marketing Rich Media Audience Education 88

VideoWeek

SEPTEMBER 2, 2022

German Regulator Highlights Google’s Dominance in Non-Search Advertising. German competition regulator Bundeskartellamt has published a report on non-search online advertising, with the intention of shedding light on the “black box” of programmatic ad tech. ” No timeline has been given for Clark’s exit.

Non-Profit 128

Non-Profit Ad Tech Agency Entertainment 128

Basis

JUNE 6, 2022

Research shows 72% of consumers expect businesses they buy from to recognize them as individuals, and 78% are more likely to repurchase having received tailored communications. is to know your target audience—to fix your offer on a buyer persona and then craft something that will appeal to their emotions: their wants and needs. Direct Mail.

Marketing 78

Marketing Rich Media Audience Education 78

Single Grain

APRIL 12, 2023

It should communicate the key benefits of the product or service being promoted and propose a solution for a need. Part of the charm of social media ads is that they allow the advertiser and the end-users to communicate directly within the ads: Social media ads are shareable, able to be commented on and can be liked by users.

Advertising 97

Advertising Retargeting Conversion Rate Native Advertising 97

VideoWeek

DECEMBER 11, 2023

The study found that Google searches for “carbon capture” surface results from Chevron, ExxonMobil, Saudi Aramco and BP ahead of “ any reputable and/or scientific sources on the topic”, suggesting a high degree of paid search advertising.

Search Advertising 59

Search Advertising Media Communications Advertising 59

Ad Wisey

MAY 13, 2022

Google Ads is the undoubted leader of online advertising platforms. You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. As a result, you have additional options for integrating and communicating with the appropriate audience.

Brand Awareness 98

Brand Awareness Audience Retargeting eCommerce 98

Basis

JANUARY 11, 2024

Given the broad nature of this segment, search advertising can help people who are looking for answers to their health-related questions when they are in the discovery stage, while contextual targeting can reach those who are researching specific ailments.

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

Clearcode

JANUARY 18, 2022

The main goal of using CDPs for most marketers is to boost media campaigns, send fitting automated emails , run high-quality retargeting campaigns , improve targeting on search advertising campaigns and utilize predictive content personalization. What Are the Main Use Cases of a CDP for Programmatic Advertising and Digital Marketing?

Advertising 52

Advertising Retargeting Marketing Communications 52

Single Grain

NOVEMBER 8, 2019

Find one thing you want to communicate, and build your page around that message. Sends you to a more relevant sales page that offers even more benefits for purchasing one of their products: When you’re writing your landing pages, keep one focus in mind to make it easier to communicate the benefits and grab attention.

Marketing 112

Marketing Conversion Audience SEO 112

InMobi

NOVEMBER 2, 2021

She has spent over a decade and a half helping brands develop purposeful communication with their consumers in the experiential marketing industry. He also uses the art form to get a better sense of timing his communication. Before InMobi, Devika was with Group M where she led the Experiential Marketing business unit at Mindshare.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52

Single Grain

MAY 1, 2023

Furthermore, they targeted each listing with ranking keywords, so a potential customer could easily find the brand’s Amazon page in organic search. Automation also helped them add and exclude over 2,000 keywords for search advertising.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

APRIL 25, 2022

For any business to succeed online, it is crucial to be visible in the major search engines. But getting to the top of the search engine results pages with SEO alone can take more time than you'd like. Before hiring a paid search advertising company, consider these five things you should look for in a PPC company: Case Studies.

Agency 52

Agency Marketing A/B Testing ROI 52

Single Grain

APRIL 15, 2021

Communication is the key to manage your audience. For instance, keeping your community informed about the next drop (an “event” when your NFT sale begins) is crucial in order to encourage more bids. You can also leverage banner advertising and search advertising via Google and Bing Ads. NFT Marketing.

Non-Profit 131

Non-Profit Marketing SEO Education 131

Single Grain

APRIL 24, 2023

Work With Us 4) Nestlé Professional – Implemented a Paid Search Advertising Strategy That Drove Phone Calls In the case of Nestlé, they partnered with the group Tenlo to help them grow their qualified leads and product sales for their juice dispensers.

Marketing 52

Marketing Retargeting Click Through Rate Audience 52

Clearcode

MARCH 23, 2023

It is similar to traditional display and search advertising, but with a focus on retail and ecommerce products and services. The idea here is to make it possible for advertisers to reach their target audience using their and their retailer partner’s first-party data across different websites and apps.

Retail 59

Retail Media eCommerce Audience 59

InMobi

SEPTEMBER 20, 2021

She is an expert in orchestrating financial communications programs around IPOs, M&A transactions, venture investments and quarterly earnings reports. in Communications from Northwestern University in Evanston, Illinois, and an M.A. She holds a B.S. in English Literature from Simmons College in Boston.

Finance 52

Finance Communications Agency Ad Tech 52

InMobi

FEBRUARY 19, 2016

In fact, consumption and spending will get bigger than anyone can even imagine in fact mobile video ad spends will have a significantly stronger growth rate than mobile display or mobile search advertising in the coming years.” The Next Big Thing? A whole lot of new tech is emerging to create a world of exciting possibilities.

Advertising 52

Advertising Retail Mobile Ads Mobile Search 52

Single Grain

AUGUST 18, 2023

Paid Search: Axios HQ Axios HQ is an AI-powered workplace communications platform. They reached out to Single Grain to launch a paid social and search strategy for their digital marketing campaign. The company desired to build user demand with a social and search advertising strategy.

ROI 98

ROI Marketing SEO CPA 98

Smart-Hub

AUGUST 23, 2023

This demonstrates the power of programmatic advertising in reaching a large audience, driving engagement, and delivering a strong return on investment. O2 O2 is a leading digital communications company in the UK. What are the different types of programmatic advertising?

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Single Grain

AUGUST 24, 2022

Programmatic Advertising. Paid Search Advertising. Their team of experts stays up-to-date on the latest advertising trends and tactics to ensure the most effective results. They have a dedicated team of paid search advertising experts to optimize ad copies and maximize the campaign ROI by targeting the right audience.

Agency 59

Agency Advertising SEO Retargeting 59

NewProgrammatic

JANUARY 26, 2022

Mobile World Capital Barcelona is an annual event dedicated to the mobile communications industry. The theme for 2022 is Discover Connectivity Unleashed and the event is directed at business and marketing professionals from the mobile advertising sector. RampUp Liveramp Summit When? February 28 – March 1 Where? San Francisco.

Affiliates 52

Affiliates Advertising eCommerce Retail 52

Single Grain

APRIL 14, 2022

3) Simple Language and Clear Communication. Dive Deeper: E-commerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). 4) JumpFly. Specialize in: Flexible, month-to-month contracts. Top 3 Clients: Battery Mart. Window Design Group. AED Market. Pricing: $$$.

Agency 52

Agency SEO ROI A/B Testing 52

Single Grain

SEPTEMBER 3, 2019

Content marketing gets 3X more leads than paid search advertising. 70-80% of search engine users are only focusing on the organic results. Intercom helps companies communicate with their customers more efficiently. Marketers who prioritize blogging efforts are 13x more likely to see positive ROI. 13) Intercom.

Marketing 106

Marketing SEO Banner Audience 106

VideoWeek

JANUARY 19, 2024

Google to Cut Hundreds of Ad Sales Roles Google has announced hundreds of advertising layoffs, marking the latest round of redundancies after the tech giant cut 12,000 jobs this time last year. Search, advertising sales and YouTube are said to be affected, as Google reallocates investment towards AI.

Non-Profit 52

Non-Profit Media Agency Audience 52

Single Grain

FEBRUARY 16, 2022

2) Build Your NFT Community. Building an NFT community is a great way to communicate your business value and NFT worth with your target audience and stakeholders. Look for relevant NFT artists by searching for appropriate hashtags (more on this in the next section): …and then inform them about your upcoming NFTs.

Marketing 52

Marketing SEO Education Audience 52

Basis

FEBRUARY 28, 2025

On the positive side, advertisers should see increased efficiencies as expanded AI-driven ad solutions focused on reducing manual workload hit the platform (i.e., As a result, advertisers should be cognizant of possible delays in communication around technical issues and platform updates. Advantage+ shopping).

Social Advertising 75

Social Advertising Advertising Conversion Media 75

VideoWeek

JANUARY 17, 2025

It’s a real revolution in the way they communicate. This unprecedented partnership allows brands to accelerate the adoption of Connected TV as a new channel for broadcasting promotional offers for their stores, said David Baranes, Co-Founder and Co-CEO of ARMIS.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52