InMobi

DECEMBER 24, 2014

This is creating huge opportunities for brands to reach their customers through video ads, a nifty ad format for brand communication and customer engagement. billion on mobile video ads in 2014, or close to one-quarter of total digital ad spends, per eMarketer. Marketers will spend over $1.4

Video Ads 52

Video Ads Geo targeting Click Through Rate Banner 52

InMobi

MARCH 9, 2022

This ad format also takes advantage of the documented success of video ads in general — but more on that later. Rewarded video operates on value systems established between a user and a game. Rewarded video ads are the ticket for users to get what they want in a game. You want to go to the next level?

Video Ads 52

Video Ads Banner Communications Advertising 52

Ad Beat

OCTOBER 22, 2024

percent of respondents admitted they always skip in-app video ads if there’s the option to do so after a certain time period, while just 19.7 percent said they don’t skip ads that are relevant to them. So what do high-performing, attention-grabbing display ads actually look like?

Video Ads 59

Video Ads Audience Brand Awareness Impressions 59

InMobi

SEPTEMBER 7, 2016

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. Does video deliver beyond awareness-generation?

Video Ads 52

Video Ads Advertising Banner Real Estate 52

illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

Single Grain

MAY 9, 2023

With the rise of social media and video-sharing platforms, video marketing has proven to be a valuable tool for businesses to build brand awareness, connect with their target audience and increase sales. Video ads can ensure that your content is shown to more users faster than educational videos.

Video Ads 52

Video Ads Advertising SEO Brand Awareness 52

Monetize More

DECEMBER 13, 2022

When it comes to video monetization, Pod Bidding is a force to be reckoned with. It’s hard to come across an HTML5 video player that doesn’t support the format. In fact, Pod Bidding is easily the most widely used video ad format for publishers and live streamers alike. How to customize an ad pod?

Video Ads 52

Video Ads Ad Inventory Communications Demand Side Platform 52

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Ad Monsters

JUNE 19, 2024

Cutting Edge Video Tools: Video ads on LinkedIn? Digital video has proven itself to be a new revenue stream for buyers. LinkedIn is testing the Wire Program , a new initiative that allows in-stream video ads alongside trusted publisher content. You can now watch it on YouTube, go check it out!

Conversion 110

Conversion Marketing Video Ads ROI 110

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Entertainment Conversion Audience 52

Ad Tech Daily

MARCH 14, 2023

— Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has introduced new AI-powered enhancements to its award-winning Video API, providing customers with increased accessibility and automated, real-time media processing to optimise video engagement.

Ad Tech 110

Ad Tech Communications Media Video Ads 110

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Pipedrive has five AI tools to speed tasks across sales, simplify communication and help teams effectively close more deals.

MarTech 107

MarTech Control Group Conversion Video Ads 107

VideoWeek

FEBRUARY 28, 2024

The study found that after video and audio, the most popular online activities were communication (621 million users) and social media (575 million users). Meanwhile online ad revenues in India are forecast for 12.7 percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots. What Is MVPD?

Communications 52

Communications Conversion Entertainment Audience 52

Martech

FEBRUARY 14, 2024

Creating a sonic experience for customers lets brands enhance all of their communications with more precision, subtlety, and consistency while strategically addressing particular communication angles,” said Michael Boumendil, President and Chief Creative Officer for Sixième Son. “It

MarTech 120

MarTech Communications Impressions Video Ads 120

VideoWeek

NOVEMBER 18, 2022

In this week’s Week in Review: MRC maintains Nielsen’s suspension, Channel 4 partners with Nectar360, and Microsoft launches video ads. Microsoft Brings Video Ads to Audience Network. Video can be bought on a cost per mille, cost per view, or cost per click basis. Top Stories.

Video Ads 52

Video Ads Retail Audience Media 52

illumin

OCTOBER 2, 2023

The first thing to note is that there are two main ways to engage with users on social media: Paid social: Paid social refers to ads created for social media sites. These can be video ads that play on platforms like TikTok and Instagram or banner ads that appear on Pinterest or Facebook.

Audience 98

Audience Communications Banner Media 98

Martech

OCTOBER 11, 2021

Rather than purchasing an out-of-the-box solution, Mediavine decided to build their own outstream video player, a type of technology that allows publishers to serve video ads without producing any video content of their own. “We

Marketing 122

Marketing MarTech Video Ads Audience 122

VideoWeek

JANUARY 13, 2025

Another part of the equation has been properly communicating the offering’s value proposition to prospective clients. “We’re not stressing the interactive piece, because the big impact is really the exposure you get with these ads,” said Colombo. Then of course there’s cross-country expansion.

Geo targeting 59

Geo targeting Retargeting Audience Advertising 59

Ad Beat

JULY 11, 2024

To answer all those questions (and more), we used Adbeat data to dive into the display ad strategies of three major property-booking platforms: Airbnb Booking.com VRBO Here’s what we found… Airbnb Ad spend and networks Our estimated data shows that Airbnb shelled out approximately $7.3

Video Ads 95

Video Ads Display Advertising Audience Pop-Up 95

Ad Monsters

OCTOBER 30, 2024

For example, many marketers love video ads, but it’s a known fact that users actively block or close browsers to avoid them. And what about disruptive pop-up ads? Your audience needs clear communication about what they get in exchange for viewing ads. That’s why transparency and user education is so important.

Non-Profit 101

Non-Profit Pop-Up Education Audience 101

Martech

SEPTEMBER 8, 2021

And you definitely should still communicate with more casual customers, just realize that inbox real estate is scarce, and try developing other channels for those less hardcore purchasers. Video and vertical-based product ads pilots arrive on Microsoft Audience Network. Read more here. Experience].

Real Estate 100

Real Estate Conversion Audience Video Ads 100

Brid.tv

NOVEMBER 11, 2022

Whether you use video for internal communications in your company or are building an OTT streaming service , you must keep your content protected. That is why finding a reliable, private video hosting platform should be the first step on your journey. Host videos on a secure online video platform. Start Hosting.

Header Bidding 98

Header Bidding Communications Video Ads Ad network 98

Martech Series

AUGUST 18, 2022

The exclusive partnership between Adverty and Yazle comes at a time when growing numbers of advertisers are seeking to communicate and advertise within virtual worlds. This will be on a managed service basis; thereby enabling advertisers in the region to grasp seamless and immersive, in-game advertising opportunities.

Ad Tech 80

Ad Tech MarTech Impressions Video Ads 80

Digiday

NOVEMBER 16, 2022

Birdies’ is on the right track making a longer-term investment in brand awareness via video ads, according to Claire Russell, head of media at Fitzco ad agency. Video is important, especially for a startup, because you need a place to tell your story,” Russell said in an email. “It’s still working very hard for us.

Brand Awareness 81

Brand Awareness Video Ads Communications Media 81

Single Grain

JULY 22, 2021

Trend #5: Followers Want to Communicate via Direct Messages. Trend #5: Followers Want to Communicate via Direct Messages. It's increased popularity shows that customers are eager to use Instagram for private communication with brands, so companies should be ready for it.). Trend #4: Live Streaming Keeps Growing in Popularity.

Communications 131

Communications Audience Pop-Up Marketing 131

Advendio

JANUARY 12, 2023

Many retailers, including Tesco, have started leveraging information from their “Clubcards” or loyalty programmes to develop communications that are highly targeted and tailored based on actual purchasing patterns. Social media platforms are following suit by expanding their video features and capabilities.

Advertising 77

Advertising Retail Cookies Video Ads 77

Smart-Hub

DECEMBER 10, 2021

In a reported survey aggregating the current trends in advertising, this same question was posed to an audience, and 72 percent of respondents preferred a video ad over other forms of advertisement. In another survey , 54 percent of consumers revealed that they would love to see more video content from their chosen brands.

Advertising 52

Advertising Video Ads Ad Server Communications 52

Brid.tv

NOVEMBER 29, 2022

In case you’d rather just check out our list of top video monetization platforms, you can jump to that section from the table of contents below. hide ] What Is Video Monetization? Why You Should Choose a Premium Video Monetization Platform Over a Free One 12 Top Video Monetization Platforms for Making Money in 2023 1.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

MNTN

MARCH 7, 2025

Instead of communicating how your brand benefits customers in general, focus on why the potential customer should choose you over the competition. When launching video ad campaigns or writing social media posts for the top of your funnel, for example, you can slip in some language that might move a person from awareness to consideration.

Marketing 52

Marketing Retargeting Conversion Audience 52

Kevel

AUGUST 25, 2022

Videos are becoming the dominant online content form, evidenced by Instagram becoming “no longer a photo-sharing app,” TikTok’s 1.2B monthly users, and in advertising, video ad spend increasing an additional 26% to $49.2B Video ads are growing in popularity and in ad spend, and they won’t stop soon.

Ad Server 52

Ad Server Advertising Video Ads Pop-Up 52

InMobi

NOVEMBER 30, 2021

In a recent study, InMobi found that the average click-through-rate for video ads is 7.5x Consumers also spend more time on a website that includes video, providing more opportunities for the retailer to influence incremental purchases along the consumer’s digital shopping trip. higher than display.

Retail 52

Retail Media Click Through Rate Video Ads 52

InMobi

NOVEMBER 12, 2019

Here’s just a small snapshot of what our research revealed: Long video ad load times. Lack of communication in local languages. Brands need to ensure that they optimize for mobile, build mobile-first video or interactive ads and partner with the right technology platforms. No omnichannel experience provided.

Communications 52

Communications Video Ads Audience Media 52

Single Grain

SEPTEMBER 13, 2019

For example, you can take your top blog post and turn it into an explainer video, like this one from Mint : Video marketing revenue statistics: Marketers who use video grow revenue 49% faster than non-video users. Video marketing revenue is expected to keep growing by 14.6%

Marketing 112

Marketing SEO Conversion Rate Banner 112

Ad Beat

DECEMBER 10, 2019

In today’s post, let’s go over a few ways in which you can make video work in your favor: Choose the right video ad format: In order to best deliver your video content to your target audience, it’s important to understand which format is the most suitable for your marketing campaign. Source: Facebook Business.

Video Ads 52

Video Ads Advertising Entertainment Audience 52