Contextual Clues, Machine Learning and MarTech

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Contextual Clues

Machine Learning

MarTech

Automating decisions with real-time situational context

Martech

DECEMBER 13, 2021

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. However, there are contextual clues that will make the bank’s offers to Jason much more relevant. “In

Contextual Clues

Contextual Clues Machine Learning MarTech ROI

Citi, Aflac and Verizon: Three different Pega journeys

Martech

JUNE 23, 2023

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” We now use automation, AI or machine learning and a workflow process to auto-pay those. ” Get MarTech! In your inbox.

Contextual Clues

Contextual Clues Machine Learning Conversion Education

AdTech Trends

Automating decisions with real-time situational context

Citi, Aflac and Verizon: Three different Pega journeys

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