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Grammarly introduces generative AI tool GrammarlyGO

Martech

Users of Grammarly Free will be able to try the new product in select markets. It will also use contextual clues in texts to power revisions of drafted texts. This week, Salesforce unveiled ChatGPT integrations for sales and marketing clouds, while HubSpot kicked off an alpha version of an enhanced CRM chat assistant.

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Automating decisions with real-time situational context

Martech

“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. How do marketers use this data to drive automated decision?

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Citi, Aflac and Verizon: Three different Pega journeys

Martech

All the ‘whats’ are loaded in an offer palette; using contextual clues and models that run in the decision engine, it figures out when the customer sees the offer.” “I came through the XO Communications acquisition by Verizon, ” said marketing tech strategist Marsans. “When Verizon 2.0

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How to Get on TikTok’s For You Page and Increase Your Reach

Single Grain

TikTok is one of the hottest social media marketing platforms right now. Marketers who want to reach these younger audiences know that they need to be on TikTok, and a key part of a successful TikTok campaign is to find your way onto the “For You” page (FYP). We’re going to answer all that and more.