Automating decisions with real-time situational context
Martech
DECEMBER 13, 2021
“Automating decisions is not a new focus for marketers and CX leaders,” said Lisa Loftis, Principal, Customer Intelligence Solutions at SAS Institute, at our recent MarTech conference. There is also a greater need for marketers to make decisions in real-time. How do marketers use this data to drive automated decision?
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