Digiday

NOVEMBER 17, 2022

Incrementality reporting and measurement allow advertisers to measure the added reach and the actual added conversions and revenue they’re generating from their CTV efforts on top of the results they would have generated without it. Another approach to measuring CTV incrementality is randomized control versus exposed testing.

A/B Testing 61

A/B Testing Conversion Audience Control Group 61

Digital Remedy

MAY 16, 2022

Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Enter incrementality.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? The brand has a hypothesis: if the brand introduces CTV advertising into its media mix, the conversion rate will increase. Enter incrementality.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Martech

MARCH 30, 2022

Using the wrong conversion calculation. When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. This relates to the customer‘s journey and the test’s objective. Testing without statistical significance.

Conversion 105

Conversion A/B Testing Control Group Marketing 105

Martech

MAY 12, 2022

The full conversion experience happens on the website. Set up a control group. Did the test group show a lift over the control group? Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers. Email’s job is to qualify and action intent in email.

Control Group 110

Control Group MarTech Marketing Conversion 110

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group 52

Control Group Audience Communications Conversion 52

Martech

JULY 5, 2022

Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen? A 50% open rate might be fantastic, but if you didn’t make your goal for sales, revenue, downloads or other conversions, you can’t consider your campaign a success.

Marketing 123

Marketing Conversion Control Group Shipping 123

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice. 3) Google Ads.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising 69

Advertising Marketing Fashion Agency 69

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. In fact… A storytelling ad can increase conversions by 30%. Since more social media platforms optimize videos and reels, this is the perfect time to increase your native video ad spending – specifically on TikTok.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52