Control Group Conversion CPA 
Digital Remedy
JANUARY 27, 2023
In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened. Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer.
Single Grain
JUNE 13, 2023
Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions. Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns.
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