Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. The results showed them that unsubscribes went up a fraction while open, click and conversion rates went down a percentage point or two. Average click rate : The control won with a 16% uplift. The company is averse to risk.

Conversion Rate 114

Conversion Rate Conversion Control Group Audience 114

MNTN

FEBRUARY 6, 2024

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

Digiday

NOVEMBER 17, 2022

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. So for the first time, marketers are really holding CTV’s feet to the fire and asking, am I investing in it as effectively as I can be?”.

A/B Testing 68

A/B Testing Conversion Audience Control Group 68

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice. 3) Google Ads.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

AdvertiseMint

OCTOBER 21, 2023

Why is Incrementality Crucial for Marketers? Understanding the true impact of your marketing efforts is paramount. Incrementality, a data-driven concept, has emerged as a pivotal metric to help marketers discern this impact. It answers the question: What would have happened without this marketing initiative?

Control Group 40

Control Group Conversion Conversion Rate Audience 40

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Remedy

JANUARY 27, 2023

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing : Incrementality addresses two major concerns, especially when you’re trying to assess a single, possible experimental media type. In its simplest form, incrementality is the percentage of total conversions that otherwise would not have happened.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Digital Remedy

MAY 16, 2022

As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? Let’s bring this concept back to marketing.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? Let’s bring this concept back to marketing.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. We had the opportunity to chat with Kaufman about how he uses MNTN’s incrementality reporting to: 1. That’s great to hear. “I

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. We had the opportunity to chat with Kaufman about how he uses MNTN’s incrementality reporting to: 1. That’s great to hear. “I

Control Group 52

Control Group Audience Communications Conversion 52

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. In fact… A storytelling ad can increase conversions by 30%.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. Get the daily newsletter digital marketers rely on. Using the wrong conversion calculation. Instead, look at how you test and measure results. See terms.

Conversion 103

Conversion A/B Testing Control Group Marketing 103

Single Grain

APRIL 12, 2025

Intuition and creativity have their place in account-based marketing, but data and analytics are what genuinely drive exceptional results. While many marketers understand the basic principles of LinkedIn ABM, fewer have mastered the data-driven methodologies that separate high-performing campaigns from average ones.

Machine Learning 52

Machine Learning Control Group Conversion Conversion Rate 52

Digital Remedy

DECEMBER 30, 2024

Isolating the Impact As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52