Control Group, Conversion and Media

Measuring marketing incrementality: Best of the MarTechBot

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. This method allows you to isolate the impact of your marketing efforts.

A/B Testing

A/B Testing Control Group Marketing Conversion Rate

In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. The playbook serves as a guide for retailers and brands to navigate and implement these media channels effectively.

Retail

Retail Media Control Group Conversion

Intro to Incrementality Series: Part 3

Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA

CPA Control Group Conversion Audience

AI-powered martech releases and news: April 18

Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds. User beware!

MarTech

MarTech Control Group Conversion Video Ads

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. billion USD. billion USD.

Advertising

Advertising Click Through Rate Display Advertising ROI

Using search and email to recognize customer intent

Martech

MAY 12, 2022

Today, people can pass links easily, share them on social media and check on their phones. The full conversion experience happens on the website. Set up a control group. Did the test group show a lift over the control group? Merely looking at something no longer indicates intent. Tweak the copy.

Control Group

Control Group MarTech Marketing Conversion

What is Incrementality?

AdvertiseMint

OCTOBER 21, 2023

By conducting incrementality testing, where audiences are randomly segmented into a test group and a control group, marketers can gauge the incremental conversions attributed to a particular marketing campaign. Campaign Exposure : The test group is exposed to the marketing initiative, while the control group is not.

Control Group

Control Group Conversion Conversion Rate Audience

Digital Dish Episode 2: Incrementality

Digital Remedy

JANUARY 27, 2023

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing : Incrementality addresses two major concerns, especially when you’re trying to assess a single, possible experimental media type. and all the other media, especially walled-garden media. And that means maximizing their media budgets.

CPA

CPA Control Group Conversion Rate Conversion

Intro to Incrementality Series: Part I

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate

Conversion Rate Conversion Control Group Media

Intro to Incrementality Series: Part I

Digital Remedy

MAY 16, 2022

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate

Conversion Rate Conversion Control Group Media

What Is Marketing Attribution and How Does It Work?

MNTN

FEBRUARY 6, 2024

That’s where marketing attribution comes into play as a data-driven solution that enables you to gauge the effectiveness of every touch point in your customer’s path to conversion — from the first interaction to the final purchase and beyond. Two words for you: marketing attribution.

Marketing

Marketing Conversion A/B Testing Control Group

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group

Control Group Audience Communications Conversion

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV Campaign Impact and Discover Revenue Opportunities

MNTN

FEBRUARY 16, 2023

All I have to do is take screenshots of MNTN’s incrementality dashboard as the visualizations in the report clearly articulate the conversions and revenue that were driven because of an exposure to our media with MNTN.” That’s great to hear. Can you elaborate a bit on why you think that’s the case? “I

Control Group

Control Group Audience Communications Conversion

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign. Rooster Marketing.

Advertising

Advertising Marketing Fashion Agency

11 Native Advertising Trends that You Can’t Ignore

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Native advertising is a paid media format where your ads look organic, blending in with other posts on the platform. Companies also have control of their native advertising strategy.

Native Advertising

Native Advertising Advertising Video Ads Machine Learning

7 common problems that derail A/B/n email testing success

Martech

MARCH 30, 2022

Using the wrong conversion calculation. When you do a standard A/B split test on a website landing page, you often use “transactions/web sessions” as your conversion calculation to see how well the page is converting. This relates to the customer‘s journey and the test’s objective. Testing without statistical significance.

Conversion

Conversion A/B Testing Control Group Marketing

Intro to Incrementality Analysis Series: Part I

Digital Remedy

DECEMBER 30, 2024

Welcome to the first part of our Intro to Incrementality series, which uses real-world examples to explain how incrementality analysis and incremental lift can help brands and agencies isolate the effect of a particular media type or campaign variable in order to accurately measure its impact. Warning: this post involves (basic) math.

Conversion Rate

Conversion Rate Conversion Control Group Media

AdTech Trends

Measuring marketing incrementality: Best of the MarTechBot

In-Store Retail Media Strategies Reimagined with Paul Brenner From Vibenomics

Trending Sources

Intro to Incrementality Series: Part 3

AI-powered martech releases and news: April 18

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Using search and email to recognize customer intent

What is Incrementality?

Digital Dish Episode 2: Incrementality

Intro to Incrementality Series: Part I

Intro to Incrementality Series: Part I

What Is Marketing Attribution and How Does It Work?

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV’s Impact and Discover Revenue Opportunities

nutribullet Leverages MNTN Incrementality Reporting to Prove CTV Campaign Impact and Discover Revenue Opportunities

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

11 Native Advertising Trends that You Can’t Ignore

7 common problems that derail A/B/n email testing success

Intro to Incrementality Analysis Series: Part I

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