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Does adding personal data to each message correlate with higher clicks to your landing page, more conversion or whatever success metric you have chosen? Here, the art of personalization is knowing when to use overt personalization – purchase and shipping confirmations come to mind – and when you want to take a more covert route.
You could run a controlled experiment that shows different versions of a webpage to different controlgroups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice. 3) Google Ads.
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