Martech

APRIL 18, 2024

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

MarTech 107

MarTech Control Group Conversion Video Ads 107

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 16, 2023

Trend #2: Native Video Ads Video advertising is one of the most compelling ad formats: 46% of marketers created video ads in 2022, and this figure is expected to increase in the next coming years: Video content is popular in advertising because it works.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52