Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Martech

JANUARY 3, 2023

But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. On top of that, many of the media measurement approaches (e.g.,

ROI 101

ROI Control Group Audience Cookies 101

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example. Remember our basketball example?

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Single Grain

MAY 16, 2023

Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. Google Chrome will stop using third-party cookies by the end of 2024. This is significant since advertisers have relied on third-party cookies to learn about users’ online behavior and browsing habits.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

MNTN

FEBRUARY 6, 2024

Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it. Setting up control groups to isolate the effects of your preferred attribution model will keep you on top of its effectiveness.

Marketing 52

Marketing Conversion A/B Testing Control Group 52