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In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. ControlGroup those whodid notsee ads. Observe and compare behavior in each market.
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. ControlGroup – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example.
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. ControlGroup – those who did not see ads. Controlling The Control. Random Suppressed Groups. Real-World Example.
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