Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. But the slow deprecation of third-party cookies has whittled away at the quality of many third-party audiences, forcing CPGs to look elsewhere for efficient yet scalable solutions. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.

ROI 101

ROI Control Group Audience Cookies 101

MNTN

FEBRUARY 6, 2024

ROI Measurement Marketing attribution allows you to accurately estimate the cost of acquiring each and every new customer, taking all the touch points involved in the journey into account. Test and Control Groups Don’t just assume that your chosen model is the absolute best and you’ll never outgrow it.

Marketing 52

Marketing Conversion A/B Testing Control Group 52