article thumbnail

Intro to Incrementality Series: Part 3

Digital Remedy

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA 59
article thumbnail

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. Google ) For display adverts, the standard CPA is $76.

article thumbnail

Digital Dish Episode 2: Incrementality

Digital Remedy

Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer. The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. There’s no skew this way.

CPA 52