Remove Control Group Remove CPA Remove Impressions
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. Google ) For display adverts, the standard CPA is $76. Social Shepherd ) 50.7%

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Digital Dish Episode 2: Incrementality

Digital Remedy

Traditional marketing metrics such as CPA, CTR, and VCR, while important, can leave room for additional questions requiring custom analytics to answer. The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. There’s no skew this way.

CPA 52