Digital Remedy

FEBRUARY 24, 2025

In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis. Now, in this final installment, we’ll show you how to apply incrementality analysis in real time to optimize your campaigns, improve ROI, and make smarter marketing decisions.

CPA 59

CPA Control Group Conversion Audience 59

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digital Remedy

JANUARY 27, 2023

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing : Incrementality addresses two major concerns, especially when you’re trying to assess a single, possible experimental media type. How much more revenue am I generating with this marketing strategy? Prefer to read?

CPA 52

CPA Control Group Conversion Rate Conversion 52