Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA 59

CPA Control Group Conversion Audience 59

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digital Remedy

JANUARY 27, 2023

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing : Incrementality addresses two major concerns, especially when you’re trying to assess a single, possible experimental media type. and all the other media, especially walled-garden media. And that means maximizing their media budgets.

CPA 52

CPA Control Group Conversion Rate Conversion 52