Control Group CPM Impressions 
Monetize More
MAY 19, 2023
However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. While this would mean an increase of CPM/revenue in the auction where the winning bid is above the price floor and the second winning bid is below it, price floors also serve as a barrier.
InMobi
SEPTEMBER 3, 2019
1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.
Single Grain
MAY 16, 2023
Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. First impressions are 94% design related.
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