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billion people will use mobile globally by 2023, increasing the potential of generating revenues through mobile advertising. TrueList ) Among mobile users, 14% of horizontal videoads capture the attention of 30% of viewers, whereas the majority of users engage with up to 90% of vertical videoads. to reach $165.84
In other words, native ads look more natural than traditional displayads. Native advertising spending is expected to reach $98.59 The average CTR of native ads is 8.8X greater than displayadvertising, making a native advertising strategy a very smart investment.
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