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To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a controlgroup, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time.
Small Biz Genius ) Dive Deeper: * PPC for Ecommerce: 8 Effective Best Practices * Demystifying PPC Pricing Packages: Optimizing Ad Campaigns * Enterprise Paid Ads: A Guide to Landing High-Value Clients with PPC Mobile Advertising Revenue Statistics In 2021, the Global Mobile Advertising Market was valued at USD 116.4 billion USD.
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