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FTC to Digital Media Advertisers: It’s Time to Protect Kids

All About Advertising Law

Cooper stressed the need for causal, “but-for” evidence showing that children exposed to advertising behaved differently than a control group, and to avoid the assumption that exposure to advertising in and of itself is harmful. She believed the FTC had a role to play in such efforts.

Media 111
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Neuroscience of Ad Memory Retention

The Ad Tech Blog

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Disclaimer This is an AI-generated article with educative purposes and doesn’t intend to give advice or recommend its implementation.

Audience 130
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Beyond the Blog Post: 21 Inspirational Branded Content Examples

Single Grain

Branded content delivers value to the consumer by inspiring, educating or informing them. According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. 9) NerdWallet Educates Customers with Short, Engaging, Educational Videos.

Education 140