All About Advertising Law
OCTOBER 24, 2022
At a Federal Trade Commission (FTC) event last week, Chair Lina Khan said children are more susceptible than adults to deceptive or harmful practices, especially those that blur the line between advertising and entertainment. entertainment) content.
Martech Series
JANUARY 19, 2023
“In the current advertising environment, it is important to recognize that viewers can easily skip over advertising, but our study found they are less likely to do so if the ads are as entertaining as the programming and present a more enjoyable experience,” said Kara Manatt, EVP and managing director, intelligence solutions, MAGNA.
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Single Grain
FEBRUARY 17, 2020
The format intrigued P&G, who had seen in research that women preferred to be entertained while they performed housework, and soon they launched the radio soap opera Ma Perkins (sponsored by Oxydol, naturally), which enjoyed a run of more than 27 years. In 1930, Chicago radio station WGN debuted Painted Dreams , a domestic serial drama.
Digiday
NOVEMBER 15, 2022
According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign.
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