Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example?

Control Group 98

Control Group Impressions A/B Testing Ad Space 98

Digital Remedy

MAY 31, 2022

We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example?

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Monetize More

MAY 19, 2023

However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. For example, publisher A has a deal with advertiser B to buy inventory at $3 CPM as a campaign in DFP but sees advertiser B purchase impressions at $1.50 Consider the example below: Bid A = $2.30

Ad Exchange 98

Ad Exchange CPM Impressions Header Bidding 98

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. For instance, an ad that tells a heartfelt story or evokes a sense of nostalgia can create a lasting impression. For more details, you can refer to the PubMed study on Methylene Blue.

Audience 130

Audience ROI Control Group Media 130

Martech

JANUARY 3, 2023

brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. On top of that, many of the media measurement approaches (e.g., Unfortunately, there is no third-party data panacea. Considerations. Metric/KPI frameworks.

ROI 105

ROI Control Group Audience Cookies 105

Martech

JULY 5, 2022

To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time. Fancy that! Mistake #7.

Marketing 130

Marketing Conversion Control Group Shipping 130

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

SEO 104

SEO A/B Testing Click Through Rate Banner 104