Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,
Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example?
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Digital Remedy
MAY 31, 2022
We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads. Control Group – those who did not see ads. Controlling The Control. Real-World Example. Remember our basketball example?
Monetize More
MAY 19, 2023
However, a lot of networks and exchanges (including Google ) use second price auctions to determine the winning price for each impression. For example, publisher A has a deal with advertiser B to buy inventory at $3 CPM as a campaign in DFP but sees advertiser B purchase impressions at $1.50 Consider the example below: Bid A = $2.30
The Ad Tech Blog
MAY 30, 2024
In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. For instance, an ad that tells a heartfelt story or evokes a sense of nostalgia can create a lasting impression. For more details, you can refer to the PubMed study on Methylene Blue.
Martech
JANUARY 3, 2023
brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Plan ROI measurement from the beginning, including control group management. On top of that, many of the media measurement approaches (e.g., Unfortunately, there is no third-party data panacea. Considerations. Metric/KPI frameworks.
Single Grain
JUNE 28, 2019
You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.
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