Martech

JULY 5, 2022

To measure how effective your personalization use is, use customer lifetime value over a long time period – months, even years – and compare the results with those from a control group, which receives no personalization. Don’t ignore campaign-level results, but log them and view them over time. Fancy that! Mistake #7.

Marketing 119

Marketing Conversion Control Group Shipping 119

Single Grain

JUNE 13, 2023

Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Households showed a 10% increase in purchasing Silk products compared to the control group. Convince and Convert ) Consumers trust the advice of influencers 61% of the time.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

InMobi

SEPTEMBER 3, 2019

1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. This is where ad recall surveys can come in handy.

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.

Advertising 69

Advertising Marketing Fashion Agency 69

Digital Remedy

JANUARY 27, 2023

The first group is an exposed group, that’s people who have seen the campaign that we’re running for a client. The second group is a control group, and these are people who are actively prohibited from seeing an advertisement from this campaign. There’s no skew this way.

CPA 52

CPA Control Group Conversion Rate Conversion 52

Single Grain

MAY 16, 2023

Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Compare this figure to the control group, which saw a mere 14% top-of-mind awareness. There’s a reason why: Close-up ads result in more impressions, clicks and engagements.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Single Grain

FEBRUARY 17, 2020

According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Get A Free Consultation.

Education 140

Education Pop-Up Entertainment Audience 140

Martech

APRIL 17, 2025

You get non-incremental spend on one end and wasted impressions on the other the worst of both worlds neatly wrapped in an attributed ROAS of your choosing. Google will allocate more budget to brand and retargeting to get your blended number where you want it while monetizing remnant inventory elsewhere in the Google ecosystem.

Retargeting 92

Retargeting Non-Profit ROI Conversion 92