Control Group Impressions Marketing 
Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. Observe and compare behavior in each market.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
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Martech
JULY 5, 2022
As email marketers, we know we need to personalize the messages we send to subscribers and customers. But what marketers often don’t understand, especially if they’re new to personalization, is that personalization is not an end in itself. Your objective is not to personalize your email campaigns and lifecycle messages.
The Ad Tech Blog
MAY 30, 2024
In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. The sheer volume of ads can dilute the impact of individual campaigns, making it challenging for marketers to achieve effective ad memory retention. How can SMEs improve their media planning?
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
Martech
JANUARY 3, 2023
Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. CPGs and third-party audiences.
Digiday
NOVEMBER 15, 2022
European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.
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