Control Group Impressions Media 
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
The Ad Tech Blog
MAY 30, 2024
In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Poor Media Planning Poor media planning is another significant hurdle. Effective ad memory retention requires strategic placement of ads across various media channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
Martech
JANUARY 3, 2023
On top of that, many of the media measurement approaches (e.g., brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. Evolving and diversifying the media audience strategy beyond third-party audiences. Activating first-party audiences in media is the most direct path to value for CPGs.
Single Grain
JUNE 13, 2023
Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of media spending in 2023. Let’s begin! billion USD.
Digiday
NOVEMBER 15, 2022
According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The campaign included a newly-launched TikTok channel, which garnered 16 million video views in 60 days and increased engagements and impressions on Facebook, Instagram and LinkedIn.
InMobi
SEPTEMBER 3, 2019
1) Ad Recall Research Let’s say you're running a branding and awareness campaign where you’re measuring success on impressions, scale and reach, buying on a CPM (cost per 1,000 impressions) basis. To expose this kind of information, media effectiveness surveys are needed. This is where ad recall surveys can come in handy.
Expert insights. Personalized for you.
98 
Let's personalize your content