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These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the controlgroup. The results ?
Various native advertising platforms offer scalable pricing models, such as cost-per-view (CPV), cost-per-day (CPD) and cost-per-thousand-impressions (CPM). Advertisers can also pay based on how long their ads are up on the website. Compare this figure to the controlgroup, which saw a mere 14% top-of-mind awareness.
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