illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

MAY 12, 2022

But in the brain fog that inevitably accompanies COVID, my thoughts have naturally turned to email marketing. Get the daily newsletter digital marketers rely on. In marketing, intent is the name of the game. Growing and recognizing intent, messaging and acting on intent – are critically important for email marketers.

Control Group 109

Control Group MarTech Marketing Conversion 109

Martech

JUNE 29, 2023

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. It’s not just about ramping up marketing automation for messaging your customers. All of these processes should be as scalable as possible.

Retargeting 106

Retargeting Control Group MarTech Food 106

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. The sheer volume of ads can dilute the impact of individual campaigns, making it challenging for marketers to achieve effective ad memory retention. How can SMEs improve their media planning?

Audience 130

Audience ROI Control Group Media 130

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. Dig deeper: How B2B marketers can activate first-party data in their CDP. How to ensure first-party data drives ongoing ROI for CPGs.

ROI 101

ROI Control Group Audience Cookies 101

Martech

APRIL 18, 2024

Features include synthetic control groups that eliminate data variables; Incremental models that consider many external variables like seasonality; and the ability to run multiple data experiments and get results within minutes. Adjust’s InSight is a mobile analytics solution.

MarTech 107

MarTech Control Group Conversion Video Ads 107

Digital Remedy

MAY 31, 2022

In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.

Control Group 52

Control Group Impressions A/B Testing Ad Space 52

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

JANUARY 19, 2023

Marketers want to stand out in the shift to streaming. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. The takeaway for marketers is clear — the key to winning the entire streamers’ journey is surprising and delighting beyond the traditional TV spot.”

Video Ads 77

Video Ads Control Group Brand Awareness Entertainment 77

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Ad Monsters

JUNE 27, 2024

We chatted with Brenner about the roles of retail media, shopper marketing, and category teams in modern merchandising. AB: What roles do retail media, shopper marketing, and category teams play in the context of merchandising within the retail sector? One is a straightforward control test, which is easier to execute.

Retail 111

Retail Media Control Group Conversion 111

MNTN

FEBRUARY 6, 2024

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

AdvertiseMint

OCTOBER 21, 2023

Why is Incrementality Crucial for Marketers? Understanding the true impact of your marketing efforts is paramount. Incrementality, a data-driven concept, has emerged as a pivotal metric to help marketers discern this impact. It answers the question: What would have happened without this marketing initiative?

Control Group 40

Control Group Conversion Conversion Rate Audience 40

Martech

MARCH 6, 2024

I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. Your schedule will be unique to your brand, market, customers and the products or services you offer. If you could increase your revenue from email just by sending messages more often, you’d do it, right?

Conversion Rate 115

Conversion Rate Conversion Control Group Audience 115

Martech

MARCH 30, 2022

Whenever I begin working with new clients who face major problems with their email marketing , one of the first things I review is how they conduct their email testing. Get the daily newsletter digital marketers rely on. Marketers use the “page sessions/purchases” calculation for vanity as it yields a higher percentage.

Conversion 104

Conversion A/B Testing Control Group Marketing 104

All About Advertising Law

DECEMBER 12, 2013

The NAD recently clarified that not only must your clinical test show results but the results must differ from the control group by a statistically significant (to the 95% confidence level) amount. Even if both groups show weight loss, the supplement manufacturer needs to show that its product caused additional weight loss.

Control Group 40

Control Group Manufacturing Marketing 40

Single Grain

FEBRUARY 17, 2020

89% of B2B brands and 86% of B2C brands are using content marketing in some form for pretty much three reasons, in this order: It's cheaper than traditional marketing. Now, take a look at this visual representation of how many B2B companies are using content marketing. 30 Actionable Content Marketing Tips for Digital Marketers.

Education 140

Education Pop-Up Entertainment Audience 140

All About Advertising Law

OCTOBER 24, 2022

Cooper stressed the need for causal, “but-for” evidence showing that children exposed to advertising behaved differently than a control group, and to avoid the assumption that exposure to advertising in and of itself is harmful.

Media 111

Media Advertising Education Entertainment 111

Single Grain

JUNE 28, 2019

You could run a controlled experiment that shows different versions of a webpage to different control groups. Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. Let’s put that into practice.

SEO 104

SEO A/B Testing Click Through Rate Banner 104

Digiday

NOVEMBER 17, 2022

Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. So for the first time, marketers are really holding CTV’s feet to the fire and asking, am I investing in it as effectively as I can be?”.

A/B Testing 68

A/B Testing Conversion Audience Control Group 68

Digital Remedy

JANUARY 27, 2023

Here’s the transcript: [00:00:10] Gabby Turyan, Director of Product Marketing : Incrementality addresses two major concerns, especially when you’re trying to assess a single, possible experimental media type. How much more revenue am I generating with this marketing strategy? Prefer to read?

CPA 52

CPA Control Group Conversion Rate Conversion 52

MNTN

DECEMBER 19, 2022

It works by enabling marketers to confidently evaluate their campaign’s results alongside the results earned by a dynamic control group of similar audiences who have not seen your ad. This provides a holistic view of campaign performance to guide optimization for your overall cross-channel marketing strategy.

Control Group 52

Control Group Audience ROI Advertising 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. We had the opportunity to chat with Kaufman about how he uses MNTN’s incrementality reporting to: 1.

Control Group 52

Control Group Audience Communications Conversion 52

MNTN

FEBRUARY 16, 2023

Performance Marketing Manager, Trevor Kaufman, has been using MNTN to target nutribullet’s ideal audiences on Connected TV and successfully drive a significant volume of measurable purchases on nutribullet’s website. We had the opportunity to chat with Kaufman about how he uses MNTN’s incrementality reporting to: 1.

Control Group 52

Control Group Audience Communications Conversion 52

InMobi

SEPTEMBER 3, 2019

Here are five great applications of mobile panels and market research surveys that you can use to make your in-app advertising campaigns stronger and more effective. LEARN MORE Learn More About Mobile Market Research and Surveys Interested in more information about InMobi Pulse and its capabilities?

Advertising 52

Advertising Demand Side Platform Brand Lift Control Group 52

Digital Remedy

MAY 16, 2022

As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? Let’s bring this concept back to marketing. Can’t wait?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

Digital Remedy

MAY 16, 2022

As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? Let’s bring this concept back to marketing. Can’t wait?

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

All About Advertising Law

OCTOBER 26, 2015

According to the FTC’s Complaint filed in October 2013 , ECM’s advertisements and marketing materials claimed its product would cause plastics using its additive to: (i) biodegrade in a landfill within nine months to five years; and (ii) make the product biodegradable. Both the ALJ’s findings and Commissioner Maureen K.

Control Group 40

Control Group Marketing Advertising 40

Single Grain

MAY 16, 2023

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. Dive Deeper: How to Determine a Marketing Budget for Your Brand Scalable Native ads are one of the most versatile paid media options. Work With Us What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

Digital Remedy

DECEMBER 30, 2024

Isolating the Impact As a marketer, the line between correlation and causation can get very blurry. Therein lies the challenge: How do marketers know which specific ads, or which specific campaigns actually drove the conversion, when so many other campaigns and ads are running concurrently? Warning: this post involves (basic) math.

Conversion Rate 52

Conversion Rate Conversion Control Group Media 52

InMobi

AUGUST 28, 2020

As our control group, we first looked at three representative Red states (Alabama, Utah and Indiana) and three representative Blue states (Vermont, Illinois and Washington). He is a passionate app user and evangelist, working to support diverse marketing campaigns across devices. Here’s what we found.

Control Group 52

Control Group Marketing 52