Control Group Marketing Mobile Ads 
Digital Remedy
FEBRUARY 19, 2025
In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
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Single Grain
JUNE 13, 2023
Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.
Digital Remedy
MAY 31, 2022
In our first Intro to Incrementality piece , we explained what incrementality analysis is and how marketers can use it to make more informed decisions about what success means for their media campaigns. We mentioned how, at the very heart of this analysis, there is a comparison between two groups: Exposed Group – those who saw ads.
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