Martech

JUNE 29, 2023

Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. It’s not just about ramping up marketing automation for messaging your customers. All of these processes should be as scalable as possible.

Retargeting 110

Retargeting Control Group MarTech Food 110

illumin

MAY 9, 2024

With ongoing integrations of AI in advertising and advanced marketing tools like journey advertising platforms, marketers and brands worldwide are constantly innovating and getting ahead of the game. Brand lift is one of several indicators of how well your marketing campaign is doing and how it is viewed by your customers.

Brand Lift 105

Brand Lift Advertising Brand Awareness Control Group 105

Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. Dig deeper: How B2B marketers can activate first-party data in their CDP. How to ensure first-party data drives ongoing ROI for CPGs.

ROI 102

ROI Control Group Audience Cookies 102

Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. WebFX ) For Search Ads, the average cost per acquisition across all industries and target markets is $41.40. Expert Market Research ) 7.33 Expert Market Research ) 7.33

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Digiday

NOVEMBER 15, 2022

European marketers turned to data-based content strategies across a wide range of channels to help drive engagement for brands. For many companies in this year’s Digiday Marketing and Advertising Awards Europe shortlist, attracting Gen Z consumers and highlighting their meaningful practices are also top priorities. Warner Bros.

Advertising 69

Advertising Marketing Fashion Agency 69

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Retargeting. Run 12 retargeting vendors!

Retargeting 97

Retargeting Non-Profit ROI Conversion 97