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How to improve digital experience to grow revenue

Martech

Increase the scalability of your operations In evaluating digital experience, organizations take stock of all the digital touchpoints where customers connect with the brand, as well as the martech stack and internal architecture that support these touchpoints. Register and watch The MarTech Conference here. Get MarTech!

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How CPGs can realize the value of first-party data with a CDP

Martech

First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. Plan ROI measurement from the beginning, including control group management. Get MarTech! Activating first-party audiences in media is the most direct path to value for CPGs. Processing.

ROI 101