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AI-powered martech releases and news: April 18

Martech

Now, here are this week’s AI-powered martech releases and news: Overcast HQ added AI-powered automated video metadata tagging and conversational search capabilities. Impact Media is an AI-powered media buying platform billing clients only when a display ad is seen for one second or a video ad for three seconds.

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New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads

Martech Series

Traditional TV ads alone miss an opportunity to surprise and delight across the entire streamers’ journey outside the traditional ad break. The Beyond the :30 on Streaming TV report examines how marketers can make streaming TV ad experiences more engaging and impactful. Marketers want to stand out in the shift to streaming.

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Native video tops social media in brand awareness study

Martech

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Impact of native ads. Favorability.