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Native video tops social media in brand awareness study

Martech

33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. This displayed a marked improvement over the control group, which only had 14% top-of-mind awareness. When native video was combined with social video ads, the awareness climbed to 49%. Impact of native ads. Why we care.

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11 Native Advertising Trends that You Can’t Ignore

Single Grain

Out of all the paid media strategies in the digital marketing industry, native advertising is becoming one of the most popular. But in order to convert leads with native ads, advertisers must pay attention to the latest trends so they don’t fall behind. Work With Us What Is Native Advertising?

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 native advertising will make up 59.7%

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Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. Marriott Bonvoy, Publicis Sport & Entertainment, Publicis Media and Bidstack received a Best Use of Technology nomination for their metaverse campaign. Rooster Marketing.