Control Group, Native Advertising and Retargeting

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Control Group

Native Advertising

Retargeting

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Households showed a 10% increase in purchasing Silk products compared to the control group. For every 1,000 individuals who viewed influencer marketing, their collective purchases of Silk products amounted to $285 more than the control group. native advertising will make up 59.7% of all display advertising.

Advertising

Advertising Click Through Rate Display Advertising ROI

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

Digiday

NOVEMBER 15, 2022

According to research by Unmissable, audio emerged as a vital channel for the Race for Life campaign and provided strong uplifts versus the control group. The teams employed postcode targeting to call out a listener’s local race and recorded ad variants in male and female voices with regional accents.

Advertising

Advertising Marketing Fashion Agency

AdTech Trends

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Warner Bros. Discovery, Cancer Research UK, Marriott Bonvoy and Bidstack are Digiday Marketing and Advertising Awards Europe finalists

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