Martech Series

SEPTEMBER 12, 2022

He received ten follow-up emails from the dealer with information about a 72-hour sale at the dealership on everything except an electric vehicle. It was followed up with four calls from four salespeople on the same “off the mark” 72-hour offer. website pop-up, real-time transaction message, mobile push notification).

Marketing 94

Marketing Communications Retail Pop-Up 94

Single Grain

FEBRUARY 17, 2020

These days, people want something of value to help them make up their own minds rather than simply being sold a solution (crazy concept, huh?). According to the Realeyes study, participants who viewed the branded content rated the featured brand 57% more favorably than the control group. The results ? To date, they have about 8.4

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

MAY 16, 2023

Advertisers can also pay based on how long their ads are up on the website. This results in more converted leads than pop-up ads , surveys and any other type of ad that forces users to click on or watch something that doesn’t interest them. Compare this figure to the control group, which saw a mere 14% top-of-mind awareness.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52