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How CPGs can realize the value of first-party data with a CDP

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Considerations.

ROI 92
ROI Control Group Audience Cookies 92
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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Grin ) Micro-influencers account for half of all influencers.

Advertising 102
Advertising Click Through Rate Display Advertising ROI 102
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