Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. KPIs: Sales lift: Difference in sales between the treatment and control groups.

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Plan ROI measurement from the beginning, including control group management. CPGs and third-party audiences. Considerations. Get MarTech!

ROI 101

ROI Control Group Audience Cookies 101

Digital Remedy

FEBRUARY 24, 2025

In Part 1 of our Intro to Incrementality series , we covered the fundamentals-measuring incremental lift by comparing test (exposed) and control (holdout) groups. In Part 2 , we explored how to create accurate control groups using ghost bidding to eliminate bias and avoid skewing incrementality analysis.

CPA 59

CPA Control Group Conversion Audience 59

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. FAQs What is ad memory retention?

Audience 130

Audience ROI Control Group Media 130

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Grin ) Micro-influencers account for half of all influencers.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

DECEMBER 19, 2022

We’re proud to have introduced some major product innovations that enable MNTN users to reach and convert this growing audience and drive performance and ROI: Creative-as-a-Subscription : Combine media and creative together, at no additional cost, to create an easy, affordable, and effective way to advertise on television.

Control Group 52

Control Group Audience ROI Advertising 52