Conversion Related Topics 
Martech
DECEMBER 6, 2024
Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.
AdExchanger
JANUARY 13, 2025
Jen Wong, chief operating officer at Reddit, shares how the company is banking on AI to push its conversation-driven performance marketing platform forward. The post Reddit At CES: How AI Can Evolve “Conversational Commerce” appeared first on AdExchanger.
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Adweek
AUGUST 14, 2024
The change affects conversion campaigns, where a marketer wants someone to. Meta is making a change to its advertising algorithm that will make the platform temporarily look like it's performing worse for some advertisers.
Martech
OCTOBER 16, 2024
The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. ADMaP uses identity mapping and attribution computation with secure, encrypted, private data handling, to bring exposure data and conversion data together. What it does. Processing.
Advertiser: ZoomInfo
Conversations have always been at the heart of our most authentic relationships. Enter conversational marketing — the new paradigm to tackling your business deals and converting prospects in minutes. Studies show the return on investment (ROI) of conversational marketing helps your marketing team drive revenue.
Adweek
OCTOBER 9, 2024
2000 was the year I declared my first major in Cognitive Science/Artificial Intelligence. I was fascinated by the world of AI as we knew it 24 years ago. It was about neural networks, the psychology of language, how brains developed, and how computer science could ultimately intersect with mimicking and mapping what human brains did.
Adweek
OCTOBER 4, 2024
It was quite literally the hottest Brandweek ever. This year, ADWEEK hosted its biggest annual event in Phoenix, Arizona. Temperatures broke 100 degrees as the brightest minds in the advertising, marketing, and media industry gathered for discourse, exploration, discovery, and, of course, networking.
Advertiser: ZoomInfo
Dig into this eBook to find out how to make cold calling a thing of the past with: Powerful sales engagement and automation Insights, signals, and deep prospect research Alternative touchpoints that keep the conversation alive
Advertiser: ZoomInfo
The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. Sales outreach is an art and a science. We bring the science—proven tactics, strategies, and methods that really work.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.
Advertiser: ZoomInfo
This guide shows sales and marketing professionals how to get the ZoomInfo intent signals that matter, and how to translate those signals into higher conversion and win rates. Intent data can be overwhelming if you don’t know how to use it.
Advertiser: ZoomInfo
Leveraging the latest industry research, this eBook highlights the impact of direct dial phone numbers on sales productivity with the goal of empowering reps to have more conversations with prospects, and consequently, schedule more meetings, increase opportunities, and close more business - fast.
Advertiser: ZoomInfo
Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? In this eBook, we’ll cover: The history of Conversation Intelligence. Conversation Intelligence defined and how it impacts your business. Where Conversation Intelligence fits into your sales technology stack.
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