Martech

DECEMBER 14, 2022

With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. What do cookies have to do with this?

First-Party Cookies 111

First-Party Cookies Cookies Retargeting A/B Testing 111

Martech

NOVEMBER 3, 2021

With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment. Which comes first, SEO or CRO? But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. Keep in mind.

SEO 115

SEO Conversion Rate ROI Conversion 115

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This phase-out presents challenges for marketers who rely heavily on third-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. Pixel is a piece of Javascript that collects first-party cookies. This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Brands can use zero-party data to segment their customer base and create targeted marketing campaigns.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117