Smart-Hub

MARCH 14, 2022

What are cookies, and what is the connection between cookies and privacy concerns. In 1994, web scientist Lou Montulli came up with the term cookie- it describes pieces of data created by a web server to identify users who have visited a website, in the nutshell, they are used to ‘memorize’ user preferences.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

MNTN

AUGUST 23, 2023

If you’re a marketer, you’ve probably already heard the big news: Google has announced that Chrome will officially start unwinding its support for third-party cookies in 2024. For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52

Martech

FEBRUARY 24, 2022

CallRail offers four solutions: Call Tracking, Form Tracking, Conversation Intelligence, and Lead Center. Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. CallSource.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

Ad Ops Hero

MARCH 25, 2023

This is in a bid to fill conversion measurement gaps due to GDPR, CCPA, and cookie effectiveness reductions. Comprehensive Measurement Conversion Modeling is a new feature introduced by Google in Campaign Manager 360. Marketers can then assess conversion rates per channel and common conversion paths quickly.

Impressions 52

Impressions Conversion Rich Media Ad Server 52

Single Grain

DECEMBER 18, 2023

This means designing or using AI algorithms with privacy in mind, adhering to regulations like GDPR , and being clear with customers about AI’s role in processing their data. But trust us on this one, the added measure of security is well worth the cost of a few less conversions.

Marketing 52

Marketing Education GDPR Conversion 52

Single Grain

APRIL 17, 2023

If you want to capture more leads from a certain landing pag e, you may want to look into finding a new CMS or a piece of MarTech that’s designed for conversion rate optimization.

ROI 52

ROI MarTech SEO Machine Learning 52

Single Grain

JULY 18, 2023

Dynamic Display Ads Dynamic Display ads are personalized and dynamically generated based on user data, preferences, or contextual factors: This type of advertising delivers highly relevant and customized content, such as product recommendations or pricing, to create a tailored ad experience for each user, increasing engagement and conversion rates.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

FEBRUARY 15, 2024

Customizable Privacy Settings: Allows users to customize their level of privacy and security, enabling features like automatic history clearing, cookie management, and more. Read our post Understanding Google’s Third-Party Cookies Phase-Out Extension to learn more.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 120

Cookies GDPR Click Through Rate Advertising 120

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. This allows brands to send customers messages that are relevant to their interests, which can lead to higher conversion rates.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. Why is CTV “Cookie-Proof?”

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing 69

Marketing Retail Conversion Ad Targeting 69