Martech

JUNE 1, 2022

Third-party cookies are going the way of the dodo. The dawn of a world with no cookies. Cookies have been used for decades to track internet users and deliver a personalized experience. Google threw a wrench in the works when the company announced that they would phase out third-party cookies from Chrome by 2022.

Marketing 121

Marketing Cookies Geo targeting First-Party Cookies 121

Monetize More

JUNE 22, 2022

Robust interstitial ad technology enables impactful transitioning of ads that are likely to have a high conversion rate. combines First-Party Data with its 500K integrated apps to help publishers analyze user behavior without third-party cookies. Their database has over a billion mobile users worldwide.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

MAY 22, 2023

Each of these networks offers different ad formats such as display ads, native ads, and video ads, and targeting options, such as contextual, behavioral, and geo-targeting. Google AdSense is a popular choice for finance sites because it offers a wide range of ad formats and targeting options.

Finance 52

Finance Affiliates Ad network A/B Testing 52

Single Grain

JUNE 16, 2023

Google Ads have an average conversion rate of 4.40%. What separates search ads from other types is you’re targeting users who are ready to act. Local businesses can collaborate with influencers in their area to draw more geo-targeted traffic. Pixel is a piece of Javascript that collects first-party cookies.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Since the ads are seen as part of the content and not the usual blinking banners, users share these images on social networking sites with the likes of Pinterest and Facebook. That’s right!

Native Advertising 52

Native Advertising Advertising CPC Banner 52