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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF was only using Google search to promote their brand terms.

Food 105
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

For example, a company that makes food processors may buy branded content on a food website. Conversion Rate (CR). A conversion rate is the average number of customers who take a specific action–such as making a purchase or completing a request form–after interacting with an ad. Cost per Acquisition (CPA).

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS) , cost per acquisition (CPA) , conversion rates and more. Another bonus?

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more. This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Monitoring the Campaign : Keep track of how your campaign is performing.

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Lead Generation Case Study: 7 Examples of Success

Single Grain

Their cost per conversion decreased by 15.61% while maintaining a conversion rate of 7266.22%. Dive Deeper: SaaS Lead Generation: How We Improved Axure’s Lead Quality Overnight ThinSlim Foods ThinSlim Foods was experiencing serious growth: 100-150% over the course of just a few years. conversion rate.

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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

Unlike linear TV, which mainly tracks vanity metrics like impressions, CTV does double-duty by also reporting on bottom-line metrics that matter most to your clients, like revenue, return on ad spend (ROAS), cost per acquisition (CPA), conversion rates and more. Another bonus?

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Lead Conversion Rate : This measures the percentage of visitors who take a specific action to become sales-qualified leads, such as signing up for a newsletter or downloading a gated resource.

Marketing 105